Summary of the Email & CRM Marketing Specialist job at Giti2c

What to expect of your role:
As an Email & CRM Marketing Specialist, you will own outbound and lifecycle messaging across B2C audiences via Customer.io.

We are a cosy CRM team that provides onboarding and retention services to a constantly growing customer base. We welcome you to implement communication strategies for existing customers, identify differences in user journeys based on user behaviour across different markets, and convert these insights into regular touchpoints.

What you need to succeed in this role:

• Experience as a CRM Manager or Email Marketing Manager for 3+ years (B2C; iGaming experience is a plus);
• Strong knowledge of marketing effectiveness metrics across the customer journey;
• Proficiency with customer engagement platforms;
• Understanding of user segmentation and logical operators;
• Strong knowledge of HTML and APIs;
• Goal-oriented and customer-centric mindset;
• Keeping up with internet marketing trends;
• AI expertise is a strong plus;
• Upper-intermediate level of English.
  
  

You will be expected to:

• Build and run multi-channel communication campaigns (email, SMS, push, in-app) to enhance customer engagement and retention;
• Continuously run tests and experiments (copy, design, segments, channels);
• Support deliverability and maintain sender reputation;
• Customer segmentation: assist in segmenting customer databases to deliver personalised and targeted marketing communications;
• Reporting: prepare regular reports on campaign performance metrics (e.g., open rates, click-through rates) and suggest areas for improvement;
• Collaboration: work closely with marketing, design, and content teams to ensure cohesive and effective CRM initiatives.
  

About our corporate culture:
As an international team, we are motivated by the freedom to do our best work. Our employees are autonomous and responsible for their projects, taking the initiative when necessary, not giving up on their opinions, and speaking freely. We invest in the potential of each person, confident that together, our skills will shape the company’s future success.

Reasons to join us:

• Our positive workplace atmosphere creates a culture of collaboration and support, making it a place you'll love working in;
• We offer competitive compensation and regular career development reviews to motivate you to reach your full potential and love the work you do;
• With flexible working hours and remote options, you'll love the freedom to work on your terms;
• We offer a generous vacation and sick leave policy, allowing you to take time off and enjoy a work-life balance;
• You'll love working here because we provide financial assistance for professional development, helping you stay ahead of the curve and love your career path;
• Our Educational Allowances give you the opportunity to expand your knowledge and experience, not only in your work but also in other areas;
• You'll love the monthly allowance for personal activities, giving you the opportunity to pursue your interests and hobbies outside of work;
• At our company, we prioritise the health and well-being of our employees, which is why we offer comprehensive health insurance plans;
• Our referral program rewards you for bringing top talent to the company, making it a place you enjoy sharing with others;
• With engaging team-building activities and corporate parties, you'll love being part of our community and team spirit.
  

Ready to join us? Apply for this position!

What’s next?
Our recruiters will review your CV and reach out to you if you are suitable for the role.

What your process will look like:

1. HR Interview with the Recruiter;
2. Final interview with the team;
3. Final decision.
   

Our recruitment team is very willing to help out, so contact us with any questions you may have!