Summary of the Creative Strategist, Growth Marketing job at Tala
Tala is hiring a Creative Strategist, Growth Marketing. Based in Mexico. Working arrangement: Remote.
About Tala
Tala is AI-native credit infrastructure for the global majority, combining proprietary risk intelligence with an expanding network of capital and distribution partners to power credit access at scale. Backed by more than $500 million in funding, Tala has distributed more than $7 billion in capital to more than 13 million customers across Africa, Latin America, and Asia—building one of the most robust datasets on thin-file borrowers anywhere in the world. Our mission is simple yet bold: to unleash the economic power of the global majority. We are looking for daring, data-driven leaders passionate about building the trust and credit infrastructure for the global majority.
Creative Strategist, Growth Marketing job description
The company has been named to the Fortune Impact 20 list, CNBC’s World’s Top Fintech Companies twice, CNBC Disruptor 50 for five years, and Forbes’ Fintech 50 list for ten years running.
The Role
We’re seeking an innovative Creative Strategist who will develop impactful creatives to drive global customer growth. Your key goals will be to scale performance marketing spend with high efficiency and shape Tala’s positioning in the FinTech category. You will own creative strategy and production across Mexico and LATAM (Guatemala, Dominican Republic), collaborating with cross-functional teams to deliver on paid user acquisition, ASO and partner marketing goals. This role requires a strong understanding of performance marketing, ASO and partner marketing creative metrics, a passion for working with creatives, and strong project management skills.
What You'll Do
Creative Strategy & Ideation: Own the LATAM creative roadmap based on performance, business priorities and testing needs. Research and pitch new concepts, and work with artists to refine paid media, ASO and partner creative to maximize success rate. Analyze market trends, competitor strategies and consumer insights to identify opportunities across paid, organic and partner channels.
Testing & Performance Reporting: Work with Growth Marketers on testing schedules and campaign structures. Review test and ad performance weekly in Omni and decide what to continue, iterate, refresh or replace. Turn creative metrics into actionable insights and share them with vendors and artists.
Creative Production & Contractor Management: Develop the concept, copy, scripts and visual direction for each test, and write detailed Jira briefs for internal artists and contractors. Own the production timeline: assign briefs based on format and contractor availability, manage deadlines and feedback rounds, and review deliveries through final approval. Prepare final assets for launch, set naming conventions and handoff to Growth Marketers.
Budget Management: At month end, review contractor invoices, keep the Budget Tracker accurate and follow through on payment with Accounting.
Cultural Adaption: Adapt winning concepts across LATAM geos, ensuring creatives resonate culturally and carry the correct market-specific legal requirements.
Cross-Functional & Partner Alignment: Stay close to Brand (campaigns, events), Product (launches and updates) and Customer Research (new insights). Join partner meetings and develop growth and creative initiatives that help partners activate Tala and grow their programs.
Global Working Culture: Support creative production across several countries, with an interest in global customer insights and occasional flexibility with late start or late finish hours when working with US and Asia teams.
What You'll Do
Preferred Skills & Experience:
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