Summary of the Creative Strategist job at Medialicious

At Medialicious, we're a global growth marketing partner powering the expansion of fast-growing social gaming brands. Headquartered in Gibraltar, our mission is simple: to be the industry leader through deep domain expertise, constant innovation, and strategic scale.

Our Marketing team drives growth through a channel-agnostic approach, empowered by significant budgets and a collaborative, transparent culture. We embrace experimentation, research, and performance analysis to maximize growth and evolve our strategies. With data at our core and curiosity in our DNA, we work together to create meaningful, measurable impact.

The Role

Turn insights and trends into high-performing creative concepts that fuel user acquisition across our portfolio of social gaming brands.

What You Will Be Doing

• Develop creative concepts and campaign strategies for paid social across Meta, TikTok, and beyond

• Write scripts, hooks, CTAs, and storyboards for short-form video ads that stop the scroll

• Build creative briefs informed by audience insights, performance data, and platform trends

• Partner with Paid Social, Design, Motion, and Influencer teams to bring ideas to life and iterate based on results

• Support A/B testing by developing creative variations and helping identify winning themes

• Use AI tools to accelerate brainstorming, copywriting, and concept development

What We Are Looking For

• Demonstrated experience in Creative Strategy, Content Creation, Social Media, or Digital Marketing

• A portfolio showing creative campaigns, social content, or video concepts

• Hands-on experience writing scripts, storyboards, or briefs for short-form content

• Solid understanding of TikTok, Meta, Instagram Reels, or YouTube Shorts

• Naturally curious, trend-aware, and comfortable translating data into creative decisions

• Experience with AI tools (ChatGPT, Midjourney, Runway, or similar) is a bonus, as is a background in gaming, mobile apps, or fast-paced digital consumer brands

Why You Will Love It

You'll be joining a team that genuinely values creativity, moves fast, and backs its people with real budgets and real autonomy. You won't be stuck executing someone else's ideas — you'll be shaping strategy, experimenting with new formats, and seeing your work drive measurable growth across global brands. Gibraltar is a pretty great base too.

We hire based on skills, drive, and ideas — nothing else. Your background, gender, age, race, ethnicity, disability, sexual orientation, religion, neurodiversity, or educational path will never be a barrier to joining us. We also welcome candidates from non-traditional career journeys and value diverse perspectives that challenge conventional thinking. Diversity fuels our innovation, collaboration, and growth, and we're committed to creating an environment where everyone can contribute their best work and thrive.