Summary of the Performance Creative Strategist job at Clera

About the Role

Join a B2B performance marketing team to develop data-informed ad creatives and landing pages for clients. You will shape creative strategy from initial messaging through Figma design, helping campaigns improve measurable results.

What You'll Do

• Develop creative strategies and design ads and landing pages using performance data such as click-through rates, cost per lead, and conversion rates.

• Translate B2B positioning and client offers into compelling visual designs in Figma.

• Collaborate with clients and colleagues to refine creative direction.

• Plan creative tests, develop hypotheses and variants, and evaluate results.

• Manage multiple client projects and deliver high-quality work independently and at pace.

• Use performance feedback to iterate and improve creative effectiveness.

What We're Looking For

• Experience designing performance ad creatives, with a portfolio showing your own work in Figma or comparable professional design tools.

• Demonstrated results from paid social or paid search creative, such as CTR, CPL, or structured test outcomes.

• Knowledge of B2B audiences and experience designing for Meta Ads and LinkedIn Ads.

• Native-level German skills and the ability to manage client work independently.

• Agency experience, motion design, video editing, AI tools, copywriting, or Webflow experience is a plus.

Compensation & Benefits

Annual salary of €45,000 to €65,000. Permanent position with a six-month probation period. Visa sponsorship is not available.

Location

Hybrid in Berlin, Germany, with three days per week in the office. The first month is full-time on-site.