Summary of the M0 Labs - Creative Director job at deCircle

M0 is the shared infrastructure where businesses launch their own branded stablecoins and financial institutions power them. Built on a common standard, every stablecoin on M0 is interoperable and liquid from day one - giving businesses programmable control over how money moves in their ecosystems, and giving financial institutions the most advanced issuance stack in the industry.

M0 is seeking a Creative Director who will play a fundamental role in shaping the future of our organization. As Creative Director, you will report directly to the Chief Strategy Officer (CSO) and own the end-to-end creative direction for the M0 brand, leading how our story, identity, and message come to life across every surface where M0 shows up in the world. You will set the creative strategy, lead design projects, and partner closely with internal marketing, sales and product functions, as well as with external creative agencies, to translate a complex category-defining infrastructure product into clear, distinctive, and emotionally resonant work. The ideal candidate will have extensive experience leading brand and creative at the intersection of fintech, crypto, or other deeply technical, regulated industries. They are comfortable operating as an executive partner who can shape strategy at the leadership table, but they won’t shy from rolling their sleeves and be a hands-on maker.

Key Responsibilities:

• Translate complex infrastructure into compelling stories. Partner with leadership, product, marketing and sales to turn stablecoin and financial-infrastructure concepts into narratives, campaigns, and assets that resonate with builders, financial institutions, and the broader market - driving awareness and trust.

• Define and steward the M0 brand. Own the creative vision, voice, and visual system for the business. Direct its expression across web, social, product marketing, video, events, sales materials, and investor communications in partnership with marketing, product marketing and external agencies. Evolve the brand as M0 grows from category creator to category leader.

• Build and lead a creative function. Establish the rituals, briefs, and review standards part of a creative function to consistently produce work at the highest level of craft and clarity. Oversee the execution of creative initiatives by managing the existing design team and the use of external creative studios or agencies when necessary. 

Requirements

• 8+ years of progressive experience in creative leadership roles, with experience leading and managing creative teams (Creative Director, Head of Brand, or equivalent).

• A portfolio of category-defining brand and narrative work, ideally including in-house work at a high-growth technology, fintech, crypto, or financial services company, and/or senior leadership at a top-tier brand or advertising agency. Bonus points for a copywriting background.

• Proven ability to communicate complex technical concepts to multiple sophisticated audiences. Ideally some demonstrable fluency in fintech, payments, blockchain, stablecoins, or other regulated financial categories.

• Hands-on mastery across the full creative stack: brand identity, art direction, copywriting, design systems, motion, web, and integrated campaigns; comfort directing external partners (agencies, photographers, illustrators, production studios) when needed.

• Track record of partnering with executive leadership and cross-functional stakeholders (marketing, product, sales, legal/compliance) to ship work that is both on-brand and on-message within regulated frameworks.