Summary of the Content Marketing Manager - Growth Marketing job at Smartsheet

We're looking for a skilled content marketer with sharp writing instincts and a demand gen mindset to join our Growth Marketing team. In this role, you'll be responsible for creating compelling short and long-form content that moves audiences to act, from email and SDR sequences to landing pages, social copy, and campaign assets (guides, ebooks, survey reports etc). You're a storyteller who leads with customer pain points and value propositions while speaking to the specific challenges of the people you're writing for, not just the features of the product. You know how to distill complex B2B topics into crisp, engaging copy that resonates across the buyer journey.

You thrive in a collaborative, communicative, fast-paced environment where strong writing, cross-functional partnership with a variety of teams, and data-informed decisions are equally valued.

This role will report to the Sr. Manager, Content Strategy.

You Will

Writing and Content Creation

• Write high-quality short and long-form content across multiple formats including landing pages, marketing and SDR emails, social copy, and campaign assets
• Craft persona-driven copy that leads with audience pain points and business challenges, connecting product value to what buyers actually care about
• Engage internal subject matter experts, customers, industry leaders, and partners to develop content with an emphasis on authentic storytelling
• Translate complex product and industry topics into clear, engaging copy that meets personas where they are in their journey
• Review and provide recommendations to optimize the demand gen potential of short-form copy across channels

Strategy and Planning

• Develop and apply a deep understanding of our buyer personas, their goals, and their pain points to inform content strategy and copy decisions
• Align content plans to the editorial calendar and campaign goals, ensuring copy supports pipeline objectives
• Partner with the communications team to support brand positioning and messaging creation
• Utilize performance data to drive content insights and contribute to quarterly planning
• Test and optimize content types and messaging based on audience engagement

Execution and Collaboration

• Lead cross-functional content projects from brief to delivery, managing timelines and stakeholder alignment
• Partner with campaign, lifecycle, digital, field and partner marketing teams to activate content across the right channels
• Manage the content library and contribute to regular audits and updates
• Navigate localization workflows for key content assets

Other projects and initiatives as assigned

You have

• Bachelor's degree or equivalent experience in marketing, communications, journalism, or a related field
• 5+ years of content marketing experience, with a strong portfolio of short and long-form B2B copy (emails, landing pages, social, ebooks, guides, reports)
• Proven ability to write persona-driven content that leads with customer pain points and business outcomes rather than product features
• Proven ability to write across formats and tones, from punchy CTAs to nuanced narrative-driven content
• Experience working in or closely alongside demand gen or campaign teams in a SaaS/tech environment
• Comfort using data to inform content decisions and optimize performance over time
• Strong project management skills with the ability to juggle multiple priorities and deadlines
• Communicates as clearly out loud as on the page. Can walk a stakeholder through a content decision or defend a draft in a meeting, not just in written comments.
• Treats AI as a drafting and productivity aid, not a replacement for thinking. You understand the material well enough to defend every line, and you'd rather send something short and sharp than long and padded.