Summary of the Content Marketing Strategist job at GLG

GLG is the world's leading platform for trusted human expertise. We deliver access to the freshest perspectives of the world's experts at the forefront of their industries, so clients can gain a strategic edge. Our global teams leverage leading technology and decades of proprietary data to help our clients answer business-critical and complex questions within the industry's most trusted research environment.

At the very moment when buyers are questioning which sources they can rely on, GLG sits at the intersection of trusted human expertise and intelligent technology makes it accessible. For GLG, that creates an extraordinary opportunity. The Content Marketing Strategist is a critical role within GLG's Global Marketing organization, responsible for developing and executing the content strategy that drives demand, builds authority, and advances GLG's brand across all segments and geographies. Reporting to the VP, Global Marketing, this role owns the content architecture that connects GLG's expertise to the needs of its clients throughout the entire buyer journey.

The ideal candidate is a strategic thinker who thrives in collaboration. This role will tell our story with depth and dimension amid the AI-driven evolution of how business decisions get made and how content gets discovered, consumed, and trusted. They will work closely across teams to create a unifying strategy and innovative approach to delivering the most valuable content to our audiences in this moment of transformation.

Key Responsibilities

Content Strategy & Architecture

• Develop and own GLG marketing’s global content strategy, mapping content to buyer stages across all client segments, personas, and geographies

• Establish a content framework anchored in GLG's core differentiators and position us at the forefront of how human expertise and technology come together, ensuring these through-lines are consistent and compelling across every content type and channel

• Build and maintain a content calendar that integrates campaign, product launch, and commercial needs

• Collaborate with the Communications team to ensure narratives are aligned with marketing priorities and amplified effectively across owned channels

Planning & Execution

• Develop an integrated approach to content planning, serving as the connective tissue between Marketing, Communications, Product Marketing, and Commercial teams on content needs, priorities, and gaps; including localization in global markets

• Create a disciplined approach to content sourcing, determining what should be created by GLG writers, when to leverage our robust expert content library, and when to commission directly from GLG experts

• Partner with the Digital team to shape content for SEO and AI-mediated discovery, ensuring GLG’s original expertise is structured and positioned for visibility across search engines and AI-powered experiences

• Translate the content strategy into a clear execution plan with owners, timelines, and defined outputs for each piece of content

• Write and edit content, maintaining and applying clear standards for voice, format, and depth across content types, channels, and funnel stages

• Collaborate with and brief our designers and writers, ensuring their capacity (and yours) is focused on the highest-impact content needs

Measurement and optimization

• Measure content performance and apply those insights to continuously improve the strategy; establish KPIs and report on content's contribution to pipeline and engagement metrics

• Ensure content is optimized for distribution across channels including website, email, LinkedIn, paid media, and sales enablement

• Provide feedback loop to the Expert team to optimize content sourcing and identify new opportunities for expert content

Qualifications & Experience

• 4-6 years of content strategy experience in a B2B environment, with a demonstrated track record of growing into strategic ownership across both planning and execution

• Exceptional writing and editing skills; able to produce and improve content and to set the editorial standard for a team and guide format selection

• Strong understanding of full-funnel content architecture and how content supports demand generation, nurture, and conversion

• Collaborative by nature, with the interpersonal skills to influence without authority across a matrixed global organization

• Analytical mindset; comfortable using performance data to inform and adjust strategy

• Fluid understanding of GEO, AEO, and the evolving content discovery landscape driven by AI-powered search

• Experience in B2B information services, financial/professional services is preferred

• Experience developing content in categories undergoing significant AI-driven disruption is a strong plus

• Demonstrated comfort learning and adopting new AI tools and workflows to scale production and output

• Bachelor's degree in Marketing, Communications, Journalism, or a related field; advanced degree a plus