Summary of the Content Marketing Manager job at FULL Creative

This role owns how Setmore tells its story to the world. From landing pages and industry pages to feature launches, customer stories, SEO content and AI search optimisation, you'll be responsible for building a content engine that consistently brings new users to Setmore.

This is a hands on role. We already have a content team, but we're looking for someone who can both lead and contribute. You'll write content yourself, review and improve work from other writers, create content briefs, and ensure everything we publish supports a broader user acquisition strategy.

We need someone who understands that great content isn't measured by word count - it's measured by rankings, traffic, conversions and signups. Every page should solve a customer problem, answer a search intent and move the business forward.

You'll work closely with Product, Design, Engineering and Leadership to build content that is useful, discoverable and measurable.

Roles and Responsibilities

• Own Setmore's content strategy across the website, blogs, feature pages, solution pages and industry pages.

• Write high quality content alongside the existing content team, including landing pages, product pages, blogs, customer stories and feature announcements.

• Review, edit and improve content produced by other writers to maintain consistency, quality and search performance.

• Create content briefs that clearly define objectives, search intent, messaging and structure.

• Build topical authority through content clusters and internal linking strategies.

• Partner with Product Marketing to support feature launches with landing pages, announcements, support articles and launch content.

• Continuously optimize existing content based on search rankings, engagement and conversion data.

• Work closely with SEO to improve organic visibility through content optimisation, technical recommendations and AI Search (GEO/AEO) initiatives.

• Measure content performance using Search Console, GA4 and other analytics tools, and make data-driven improvements.

• Use AI tools responsibly to accelerate research, drafting and optimisation while maintaining editorial quality.

Requirements

Must haves

• 5 - 8 years of experience in Content Marketing, SEO Content or Growth Marketing within a SaaS or technology company.

• Exceptional writing and editing skills with the ability to simplify complex software products.

• Experience writing long form and short form content across websites, blogs, landing pages and product documentation.

• Strong understanding of SEO, AEO, GEO, search intent, topical authority and content optimisation.

• Experience managing editorial calendars and collaborating with multiple writers.

• Working knowledge of Search Console, GA4 and keyword research tools.

• Experience working with CMS platforms such as Payload, WordPress, Contentful or similar.

• Comfortable using AI tools to improve content production without compromising quality.

• Ability to balance strategic planning with day to day content execution.

Workspace requirements

• Private workroom with the ambience to handle calls.

• Ready for Video calls at all times. Video calls are an integral part of maintaining the human connection while working from Anywhere.

• Good Internet speed (Above 100 MBPS Download and Upload) with the ability to be wired (LAN).

• Power backup (if you have frequent power cut issues).

About us

We are a Portland-based SaaS product company on a mission to empower businesses to work from Anywhere. Our global team of engineers, designers, testers, product experts, customer experience associates, and marketers come together to create a better way to work. Our products and services help businesses to be more productive, flexible, and scalable. Together, we can change the way the world works!