Summary of the Content Marketing Manager (German-speaking Market) job at Clera

About the Role

This is a high-ownership content role at a fast-growing AI SaaS company targeting SMEs in the German-speaking market. You'll define and execute the brand voice across the entire customer journey — from paid ads and landing pages to organic social and influencer partnerships — playing a central part in how the product is discovered, understood, and trusted.

What You'll Do

• Own the end-to-end content marketing strategy for the German-speaking market.

• Manage and write website and landing page copy tailored to German-speaking audiences.

• Write conversion-focused copy for paid marketing channels.

• Script ad creatives for YouTube and Paid Social platforms.

• Develop and execute organic content strategies across social platforms.

• Collaborate with creators, customers, and influencers to produce authentic content.

• Run A/B tests and leverage performance insights to continuously improve messaging.

• Contribute to product positioning and go-to-market messaging.

What We're Looking For

• 4+ years of experience in Content Marketing, Copywriting, or Growth Marketing.

• Native German speaker with outstanding written marketing skills; fluent English for cross-functional collaboration.

• Solid background in B2B SaaS or a fast-growing software environment.

• Strong grasp of performance marketing and conversion-focused copywriting.

• Hands-on experience with A/B testing and data-driven messaging optimisation.

• Experience scripting ad creatives for YouTube and Paid Social.

• Proven ability to build and execute organic social content strategies.

• Experience collaborating with creators and influencers to generate authentic content.

• Analytical mindset with a genuine enthusiasm for experimentation.

• Bonus: experience marketing AI products, voice technology, or conducting user research for marketing insights.

Compensation & Benefits

Salary range: €65,000 – €85,000 annually. Visa sponsorship is not available for this role.

Location

On-site in Vienna, Austria.