Summary of the Content Marketing Manager (US Market) job at Clera

About the Role

A fast-growing, seed-funded startup in the AI-powered business communication space is looking for a Content Marketing Manager to own and drive content strategy for the US market. This is a pivotal, end-to-end role where you'll shape how thousands of SMEs discover, understand, and trust the product — defining the brand voice across every stage of the customer journey, from performance ads to organic content.

You'll work autonomously alongside a lean, ambitious team in a high-ownership environment. This role is ideal for someone who is equally at home crafting conversion-focused copy and digging into performance data to iterate and improve.

What You'll Do

• Own content marketing for the US market end-to-end, spanning the full customer journey.

• Define and maintain brand voice across performance ads, landing pages, organic content, and product messaging.

• Write and optimise website and landing page copy specifically for US audiences.

• Produce high-performing copy for paid channels including Meta, Google, and LinkedIn.

• Script ad creatives for video platforms (e.g. YouTube) and paid social.

• Create and execute organic content strategies across relevant social platforms.

• Collaborate with creators, customers, and influencers to produce authentic, resonant content.

• Use user research, A/B testing, and performance insights to continuously improve messaging effectiveness.

• Contribute to product positioning and go-to-market messaging strategy.

What We're Looking For

Required

• 4+ years of experience in Content Marketing, Copywriting, or Growth Marketing.

• Proven background in B2B SaaS or a fast-growing software environment.

• Outstanding English writing skills tuned specifically for a US audience — native or C2 proficiency required.

• Strong grasp of performance marketing principles and conversion-focused copywriting.

• Hands-on experience with paid channels (Meta, Google, LinkedIn) and scripting for video/social ad creatives.

• Track record of creating and executing organic social content strategies.

• Analytical mindset with practical experience using A/B testing and analytics to drive content decisions.

Nice to Have

• Experience collaborating with creators, influencers, or customers on content production.

• Experience conducting or leveraging user research to sharpen messaging.

• Involvement in product positioning or go-to-market strategy work.

Compensation & Benefits

• Salary: €70,000 – €150,000 annually, depending on experience.

• High-ownership role with significant scope to shape strategy from day one.

• Work within a small, fast-moving team at an early-stage, well-funded company.

Please note: visa sponsorship is not available for this position.

Location

This is an on-site role based in Vienna, Austria. Candidates must be willing and able to work from the Vienna office. Remote work is not available for this position.