Summary of the Content Marketing Manager, German-Speaking Market job at Clera

About the Role

Own content marketing for the German-speaking market at a growing AI communications software company. You will shape the brand voice across the customer journey and create content that helps businesses understand and trust AI-powered communication tools.

What You'll Do

• Develop and execute the content marketing strategy for the German-speaking market.

• Define consistent messaging and brand voice across the customer journey.

• Write and manage website and landing page copy.

• Create conversion-focused copy for paid marketing channels.

• Script ad creatives for YouTube and paid social platforms.

• Plan and deliver organic content strategies across social platforms.

• Collaborate with creators, customers, and influencers to produce authentic content.

• Use user research, A/B testing, and performance insights to improve messaging.

• Contribute to product positioning and go-to-market messaging.

What We're Looking For

• At least 4 years of experience in content marketing, copywriting, or growth marketing.

• Experience in B2B SaaS or a fast-growing software environment.

• Native-level German proficiency and outstanding German marketing writing skills, plus fluent English.

• Understanding of performance marketing and conversion-focused copywriting.

• Experience with A/B testing, performance analysis, and scripting ads for YouTube and paid social.

• Experience developing organic social content strategies, with knowledge of SEO best practices.

• Ability to contribute to product positioning and go-to-market messaging and to collaborate with creators, customers, and influencers.

• Experience with user research; familiarity with marketing AI products or voice technology is a plus.

Compensation & Benefits

Salary range: €65,000 to €85,000 annually. Visa sponsorship is not available.

Location

On-site in Vienna, Austria.