Summary of the Content Marketing Manager (German-speaking Market) job at Clera

About the Role

We're a fast-growing, European-founded AI communication platform helping small and medium-sized businesses automate their phone calls — from customer service and order processing to appointment scheduling. With a team of ~50 people and strong backing from top-tier investors (Seed/Series A stage), we're on an ambitious growth trajectory and expanding rapidly across European markets.

We're looking for a Content Marketing Manager to own our content strategy and execution for the German-speaking market. This is a high-impact, high-ownership role where you'll define our brand voice, drive organic growth, and craft performance-oriented copy across the full customer journey — all from our Vienna office.

What You'll Do

• Own content marketing strategy and execution for the German-speaking market end-to-end.

• Define and maintain a compelling, consistent brand voice across all customer journey stages.

• Write and manage website copy and landing pages optimised for conversion in German.

• Produce high-performing copy for paid marketing channels including YouTube and Paid Social.

• Script ad creatives for video and social advertising campaigns.

• Develop and execute organic content strategies across social platforms.

• Collaborate with creators, customers, and influencers to produce authentic, resonant content.

• Use A/B testing, user research, and performance data to continuously improve messaging effectiveness.

• Contribute to product positioning and go-to-market messaging as the company scales.

What We're Looking For

Must-haves:

• 4+ years of experience in Content Marketing, Copywriting, or Growth Marketing.

• Native-level German writing skills with proven ability to craft compelling marketing content in German.

• Experience in a B2B SaaS or fast-growing software environment.

• Strong grasp of performance marketing principles and conversion-focused copywriting.

• Hands-on experience with A/B testing and using performance insights to refine messaging.

• Experience scripting ad creatives for YouTube and Paid Social channels.

• Track record of building and executing organic social content strategies.

• Experience collaborating with external creators, customers, and influencers.

• Fluent English for team-wide professional communication.

Nice-to-haves:

• Experience marketing AI products or voice/communication technology.

• Background in conducting user research to inform marketing strategy.

• Familiarity with SEO best practices for organic content.

You'll thrive here if you: enjoy moving fast, embrace ambiguity, love experimenting with messaging, and take genuine ownership of outcomes in a lean, ambitious team.

Please note: Visa sponsorship is not available for this role.

Compensation & Benefits

• Salary: €65,000 – €100,000 per year, depending on experience.

• Opportunity to make a significant mark in a high-growth, well-funded startup at an early stage.

• Work alongside a driven, international team in one of Europe's most liveable cities.

Location

This is an on-site role based in Vienna, Austria. We work together in person and believe in the energy and speed that comes from a co-located team. Remote or fully distributed arrangements are not available for this position.