Summary of the Senior Content Marketing Manager, German-speaking Market job at Clera

About the Role

Own content marketing for the German-speaking market at a seed-stage B2B AI communications company. You will shape the brand voice across the customer journey and create content that helps businesses understand and trust AI-powered communication tools.

What You'll Do

• Develop and execute the content marketing strategy for the German-speaking market.

• Write and manage website, landing page, and performance marketing copy in German.

• Script ad creatives for YouTube and paid social channels.

• Plan and deliver organic content strategies across social platforms.

• Collaborate with creators, customers, and influencers to produce authentic content.

• Use user research, A/B testing, and performance insights to improve messaging.

• Contribute to product positioning and go-to-market messaging.

What We're Looking For

• At least 4 years of experience in content marketing, copywriting, or growth marketing.

• Experience in B2B SaaS or a fast-growing software environment, ideally in AI or voice technology.

• Native German proficiency with excellent marketing writing skills, plus fluent English.

• Experience with performance marketing, conversion-focused copy, and scripting paid video and social ads.

• Experience developing organic social content strategies and applying SEO best practices.

• An analytical, experimental approach, including experience with A/B testing and user research.

• Experience collaborating with creators, customers, and influencers, and shaping product positioning and go-to-market messaging.

Compensation & Benefits

Salary: €65,000 to €85,000 annually. Visa sponsorship is not available.

Location

On-site in Vienna, Austria.