Summary of the Content Marketing Manager (German-speaking Market) job at Clera

About the Role

We're a fast-growing, Vienna-based startup building AI-powered phone assistant software for small and medium-sized businesses across Europe. Our platform helps companies automate customer calls, qualify leads, book appointments, and handle inquiries around the clock — all with a strong focus on GDPR compliance and ease of use.

As our Content Marketing Manager for the German-speaking Market, you'll own the full content strategy and execution targeting DACH audiences. You'll be a key voice in shaping how businesses discover, understand, and trust our product — from first touch to conversion. This is a high-impact, high-ownership role at a company in rapid growth mode, working within a small, ambitious team where your work directly influences revenue.

What You'll Do

• Own end-to-end content marketing strategy and execution for the German-speaking market (DACH).

• Define and maintain brand voice across all stages of the customer journey.

• Write and manage website copy, landing pages, and conversion-focused assets for the German market.

• Craft high-performing copy for paid marketing channels including search, display, and social.

• Script ad creatives for YouTube and Paid Social platforms.

• Develop and execute organic content strategies across relevant social platforms.

• Collaborate with creators, customers, and influencers to produce authentic, resonant content.

• Drive messaging effectiveness through user research, A/B testing, and performance data analysis.

• Contribute to product positioning and go-to-market messaging alongside product and growth teams.

What We're Looking For

Required

• 4+ years of experience in Content Marketing, Copywriting, or Growth Marketing.

• Proven experience in a B2B SaaS or fast-growing software environment.

• Outstanding writing skills in German — native-level proficiency is essential.

• Fluent English (working language of the broader team).

• Strong understanding of performance marketing principles and conversion-focused copywriting.

• Analytical mindset with a genuine passion for experimentation and iteration.

• Comfortable operating with autonomy in a fast-paced, ambiguous startup environment.

Nice to Have

• Experience in AI, communication software, or SMB-focused SaaS products.

• Hands-on experience with A/B testing tools and marketing analytics platforms.

• Background working across both organic and paid content channels simultaneously.

Compensation & Benefits

• Salary: €65,000 – €100,000 annually, depending on experience.

• High-ownership role with direct impact on company growth.

• Work within a small, talented, and mission-driven team.

Location

• Vienna, Austria — on-site role.

• Visa sponsorship is not available for this position.