Summary of the Content Lead job at Dex

Our Mission
Human time and effort is the rarest thing in the universe. The fact that so many people hate what they do for work is a disaster on so many levels. How many people live quiet lives of misery? How many generational talents do we miss due to circumstance?

Dex’s mission is to close the gap between Talent & Opportunity, we believe that work, and being productive, is part of the human condition, that regardless of AI, human passion, ingenuity and a desire to do things means that work will always exist.

We are building Dex to create a future where technology helps every individual to understand their strengths, interests and unique abilities, and to connect with opportunities where they can thrive, because more people doing things they love leads to a better, happier and more productive world.

We are starting by connecting the world's most ambitious software engineers with the companies that deserve them.

About the Role

As Content Lead at Dex, you'll write and publish everything that carries our name. Dex is an AI talent agent for senior software engineers.

You'll own Dex's channels: the website, social, email, our events programme and blog. You'll take a content strategy that already exists and turn it into a steady, high-quality output.

This is a job for someone who writes fast and well, and who thinks past the draft. The copy is half of it. The other half is knowing where a piece needs to land, what it needs to look like to get found, and what it should do to the reader once it does.

You'll work closely with Marketing, Growth, Design and Product. You'll have real autonomy and very little bureaucracy.

What You'll Do

• Own the channels. The publishing calendar across site, social, email and the blog is yours. You decide what runs, when, and in what order.

• Write across every format. LinkedIn and X posts, campaign and event emails, landing pages, product and lifecycle copy, event pages and follow-ups, articles and explainers. A 90-word page and a 1,500-word argument in the same afternoon, both sounding like us.

• Think in distribution, not just drafts. Every piece gets planned around where it will be read: why a piece lands on Hacker News and dies on LinkedIn, which newsletters and communities our audience already trusts.

• Write for search and AI answers. We have a GEO and SEO spec built with our search partner: answer-first structure, extractable formatting, clean internal linking, author entity pages. You'll write to it and help us improve it.

• Multiply what we commission. We pay for long-form essays. You turn each one into a fortnight of channel-native content that doesn't read like a repost.

• Carry the events programme. Copy and collateral for our event series, before, during and after, and the follow-up sequences that turn attendance into something.

• Work the numbers. Track performance and report back on the metrics that matter across our owned blog and organic social media channels.

• Use AI properly. Research, outlining, structuring, first passes, repurposing, quality checks. We'll give you all the Claude tokens you can use. We will not ship anything that sounds like AI wrote it, and we'll ask you how you draw that line.

• Guard the voice. You'll be the most frequent user of our tone of voice and audience research, and the person most responsible for whether it holds up in public.

What we're looking for

• 4+ years writing in-house or at an agency, ideally for a technical or developer audience, ideally in a start-up where you had to build the process as well as the output

• Genuine range across formats and lengths, evidenced by a portfolio of published work rather than a folder of drafts

• A real view on distribution: where our audience discovers, consumes and shares things, and what a piece needs to look like to survive that journey

• Working knowledge of SEO and how AI search surfaces content, enough to write to a spec and challenge it

• Fluent with AI tools across research, outlining and iteration, with judgement about where the machine stops and you start

• Commercial literacy. You can connect a piece of content to an outcome and look beyond vanity metrics

• Editorial judgement under your own steam. You can take a rough steer and come back with something better than the brief

• A proactive communicator who works well without supervision and asks for what they need

Nice to Have

• Any technical background, formal or self-taught

• You've run a newsletter, blog or publication of your own

• Experience marketing to engineers, developers or another audience that punishes fluff

• Experience with content for events and communities

• Basic design or motion skills, enough to get a social asset out without waiting

What this role isn't

Not a strategy job. The strategy exists and you're here to execute it, though you'll influence it constantly and we expect you to argue with it.

Not a pure writing job. Publishing, sequencing, formatting, distribution and measurement are all yours.

What We Offer

• Above market salary — we're building a world class team and believe pay should match that ambition

• Significant equity — we want this to be the last job you 'have' to take

• Full private healthcare & dental — because life happens and we want to support you

• Fertility benefits & enhanced parental support

• Gym membership & wellness benefits

• Claude tokens — lots and lots of Claude tokens

• Regular socials, offsites and an annual trip

• MacBook Pro + team kit

• "Whatever you need" approach to tools and support

Interview process

We move quickly and with conviction. Broadly you can expect:

1. We love it when candidates have experimented with our agent, Dex. Even if you aren't an Engineer, you can get a sense of what we're building, and we love to hear your feedback.

2. A 30m video call with our Internal Talent Lead; we'll share more about the team, role and business before asking questions about your experience and fit.

3. Hiring Manager call: we'll share more specific context on short and medium-term objectives and ask deeper questions relative to the role requirements.

4. Most roles involve a practical task to better understand how you work. Usually completed offline and reviewed by the team.

5. Onsite interview loop where you'll visit the office, meet a cohort of the team, one interview centred on the task you produced, another on Dex culture and values, with a final interview with our Founder, Paddy.