Summary of the Content Creator job at VML

Content Creator

We’re looking for a conceptually strong, creatively hybrid Social Content Creator to join the Creative Team at VML. This role requires someone who is a social-first thinker and can concept, write, shoot, and edit, and understand what will connect with our clients’ audiences on today’s ever-evolving social platforms. This role is for someone who has experience creating influencer-style content in which they star OR this role is for a maker-style creator who can artfully shoot and capture breakthrough, inspiring content.

You’re equal parts creative thinker and hands-on doer—fluent in creation and editing tools, as well as GenAI tools. Your approach is both artful and strategic, creating work that is native to the platform, rooted in cultural and audience insights, attuned to social trends, and optimized for the algorithms.

You’re capable of both working independently or partnering with social creative and strategy teams to bring work to life in a fast-paced environment. You’ll be able to concept and execute always-on social content for brand-owned social channels, paid social advertising, social campaigns, and creative storytelling across platforms such as, Instagram, X, Threads, YouTube Shorts, TikTok, and LinkedIn (depending on the client).

WHAT YOU’LL DO

• Lead the creative development of content and social-first projects—from idea through hands-on execution with oversight from your team’s creative lead

• Flex across writing, art direction, visual design, and motion guidance—building ideas that live natively in feed

• Collaborate with creative teams, strategy, project managers, producers, and client leads

• Craft platform-specific executions that show an understanding of algorithms, community behaviors and what drives engagement

• Light, compose, prop, and art direct your own work

• Work within legal requirements, client brand guidelines, and other guardrails

• Stay up to speed on new content formats and innovations across social platforms

• Incorporate learnings and insights about what works and performs well into your work

• Be a key voice in brainstorms and meetings—helping to set and level up the creative bar for content across the agency

WHAT YOU'LL NEED

• 3-5 years' experience as a content creator within an agency, publisher, or in-house team

• Experience concepting, writing, capturing and starring in live-action content for formats like Instagram Reels or TikTok. OR Experience concepting, writing, art directing, and capturing maker-style content

• Fluency in creation and editing tools such as Instagram Edits, Adobe Creative Suite, Premiere, Final Cut Pro, After Effects, and/or CapCut, as well as GenAI tools, such as Google Veo and Nano Banana.
  

• A portfolio or link to social pages that demonstrate strong conceptual thinking and hands-on execution

• Deep understanding of content formats, platform best practices and, community behaviors

• Excellent communication, collaboration, and presentation skills, and an ability to take an idea from concept to finished execution quickly, without sacrificing craft

• You push others to think more strategically, act more natively, and experiment more boldly