Summary of the Social Media Content Creator job at Lifted

Company Description

An enterprise client is seeking an experienced Social Media Content Creator to support the development and execution of high-impact digital content across social platforms. The selected candidate will apply advanced content creation, storytelling, visual, and social media expertise to build engaging brand experiences, strengthen consumer connection, and drive measurable engagement.

The role requires a strong understanding of consumer culture, social trends, short-form content, brand storytelling, and the fast-moving FMCG environment.

Job Description

• Develop and execute original social media content across Instagram, TikTok, Facebook, YouTube, and other relevant platforms

• Conceptualize content ideas aligned with brand campaigns, product launches, cultural moments, and consumer trends

• Create short-form videos, photography, copy, Reels, memes, recipes, DIY content, ASMR, trend-led content, and other social-first formats

• Develop and manage content calendars that align creative output with broader brand and marketing objectives

• Independently shoot, edit, and publish quick-turn social content while maintaining high creative and production standards

• Evaluate emerging social trends, viral formats, platform developments, and internet culture to identify opportunities for brand-relevant content

• Translate brand strategies and campaign objectives into culturally relevant, engaging, and platform-native creative

• Adapt content concepts, visual styles, storytelling techniques, and tone of voice across different social platforms

• Collaborate with internal marketing teams, creative agencies, influencers, creators, photographers, and other external partners

• Review and assess social content for creative quality, brand alignment, visual consistency, audience relevance, and platform suitability

• Use performance insights and audience feedback to iterate, optimize, and improve content

• Ensure all published content consistently reflects established brand guidelines, visual identity, and tone of voice

Qualifications

• Deep specialization in social media content creation, digital storytelling, and social-first creative production, rather than broad general marketing knowledge

• Minimum 8 years of hands-on professional experience creating content for social media, preferably within FMCG, consumer brands, retail, food & beverage, lifestyle, beauty, or other consumer-facing industries

• Verifiable record of substantive creative work across social platforms, including short-form video, photography, copywriting, campaign content, or other digital content formats

• Demonstrated ability to independently develop an idea from concept through production, editing, publishing, and iteration

• Advanced understanding of Instagram Reels, TikTok, memes, internet culture, viral content, and emerging social formats

• Strong practical experience with short-form video creation and editing tools such as CapCut, Adobe Premiere Rush, InShot, Canva, or equivalent platforms

• Strong visual judgment and demonstrated ability to apply principles of aesthetics, design, composition, pacing, and storytelling

• Proven ability to work within established brand guidelines while adapting tone, creative execution, and storytelling to different platforms

• Strong understanding of consumer behavior and the ability to translate cultural and social trends into commercially relevant brand content

• Excellent written and verbal communication skills, with the ability to articulate creative rationale and collaborate effectively with cross-functional teams

• Ability to work independently in a fast-paced environment, manage multiple priorities, and deliver high-quality content under tight timelines

• Current or recent experience working directly in social media content creation, digital creative production, or a closely related professional discipline

• Verifiable portfolio demonstrating substantial and relevant social media content work

Highly Preferred Candidates

• Extensive experience creating content for FMCG or major consumer brands

• A strong portfolio of high-performing Reels, TikToks, social campaigns, branded content, or other short-form digital work

• Demonstrated ability to identify emerging trends early and translate them into brand-safe, culturally relevant content

• Experience developing content for product launches, seasonal campaigns, promotional campaigns, and cultural moments

• Professional experience with photography, videography, animation, motion graphics, or graphic design

• Experience collaborating with influencers, creators, celebrities, agencies, or production partners

• Demonstrated understanding of platform-specific creative best practices and audience behavior

• Experience using social analytics, engagement data, and performance insights to improve creative output

• Technical work products such as campaign portfolios, published social content, branded video assets, photography, creative concepts, content calendars, campaign reports, or other substantive creative outputs

• Ability to demonstrate expertise in a clearly defined area of social content creation, such as short-form video, FMCG content, influencer-led content, social storytelling, or trend-driven creative.