Summary of the Content Creator & On-Camera Personality job at knix

We are looking for a charismatic, high-energy, and deeply creative Content Creator & On-Camera Personality to become the face and voice of Mntd across TikTok, Instagram, and YouTube.

This is not a traditional behind-the-scenes social media management role. We need an extroverted storyteller who thrives in front of the camera, commands attention within the first two seconds of a scroll, and can talk about men's comfort, confidence, and fabric tech with authenticity and wit.

You’ll be on the front lines—hosting videos, conducting street interviews, testing our gear in real-time, and turning brand storytelling into viral growth. Yes, you’ll shoot and edit your own stuff, but your primary superpower is your on-camera presence.

• You love the spotlight: You are naturally extroverted, outgoing, and comfortable being the main character in our content.

• You’re a natural communicator: You can talk to anyone, whether you're breaking down our Pristine Pouch™ tech to the camera or interviewing strangers on the street.

• You’re a digital native: You know what makes a video hit the FYP. You understand hooks, pacing, and internet culture inside and out.

• You’re a self-starter: You can take a loose concept, script it (or freestyle it), shoot it, and edit it into a masterpiece without needing a ton of direction.

• You’re adaptable: You balance creative storytelling with performance, always willing to test new formats to see what resonates with our audience.

On-Camera Talent & Content Creation

• Act as the primary on-camera personality for Mntd across TikTok, Instagram Reels, and YouTube Shorts.

• Brainstorm, script, shoot, and edit high-impact short-form videos (organic content and paid ads).

• Bring a fun, relatable, and confident energy to the brand's social presence.

• Experiment with different on-camera formats: educational breakdowns, comedic sketches, street interviews, and product demos.

Social Media Execution & Optimization

• Own the day-to-day posting and aesthetic of our social channels.

• Write killer, platform-native captions and text overlays that match your on-camera vibe.

• Track what performs well, listen to the comments, and iterate quickly based on data and trends.

• Engage with our community in the comments and DMs to build a loyal fanbase.

Creator & Trend Support

• Stay ahead of internet culture, audio trends, and platform features, jumping on them before they get old.

• Help scout, brief, and collaborate with other creators and influencers to expand our reach.

• A strong portfolio/social presence showcasing your on-camera work (Applications without video examples/links will not be considered).

• 2+ years of experience creating short-form video content (TikTok, Reels, Shorts) either for a brand or your own personal channel.

• Strong mobile video editing skills (CapCut, Premiere Pro, Final Cut, etc.) with an eye for fast pacing, clean transitions, and engaging text graphics.

• Exceptional communication skills—you are outgoing, witty, and unbothered by being in public view.

• Highly organized and able to keep up with a fast-paced retail startup environment.

• Mntd develops a recognizable, highly engaging, and trusted social media presence led by you.

• A steady stream of high-performing, entertaining video content that drives brand awareness and community engagement.

• Turning data insights into creative wins—knowing exactly why a video did well and how to replicate it.