Brand Marketing Manager Jobs at Torstar

Home to the Toronto Star, Canada’s largest daily newspaper, and other trusted brands including The Hamilton Spectator, Waterloo Region Record, The Peterborough Examiner, St. Catharines Standard, Welland Tribune, Niagara Falls Review and over a dozen local community news sites, Torstar is a progressive media organization dedicated to impactful journalism, community engagement and storytelling with purpose. Torstar is committed to innovation, audience engagement, and the long-term sustainability of high-quality journalism in an increasingly complex and fast-changing media landscape. With the thoughtful integration of emerging technologies like data analytics, AI-powered tools and modern content platforms, we deliver high-quality trusted news with speed, precision and interactivity. Our continuous evolution reflects our deep commitment to innovation in the service of journalism, ensuring that our newsrooms remain agile, audience-centric, and equipped to thrive in a rapidly evolving digital media ecosystem, without ever sacrificing reader trust. Our Commitment To Diversity We strive to be a leader in building and cultivating an employee community framed around fairness, support and opportunity. We believe that what makes us different, makes a difference. And as a team, the diversity of our backgrounds, interests and experiences is what enriches our work, and our workplaces. We welcome all, and we strive for an inclusive culture that allows individual growth and shared success.

Torstar is also hiring: editor (1) and journalist (1).

Its roles are in Toronto, Canada (1) and Hamilton, Canada (1).

A Brand Marketing Manager owns the development and execution of a brand's positioning, visual identity, and messaging across channels. Day-to-day, they brief and guide creative teams, oversee campaign production from concept to launch, manage brand guidelines, collaborate with product and content teams to ensure consistency, and analyse campaign performance to refine strategy. They often commission or review UGC, paid, and organic content, and act as the internal guardian of brand voice and standards.