Lifecycle Marketing Manager Jobs at Rula
Rula has 2 open lifecycle marketing manager roles, 2 of them remote, alongside 1 other open role.
About Rula
Rula is an online behavioral health platform that connects patients with licensed therapists and psychiatric providers for therapy, psychiatry, and medication management, all covered by insurance. It operates a nationwide network of mental health providers and offers services for individuals, couples, and families through a digital care management platform.
The open roles
- Director of Lifecycle Marketing: remote, USD 189k to 220.4k, Director, posted 6 November 2026.
- Lifecycle Marketing Manager: remote, USD 128k to 149.2k, posted 29 October 2026.
Also hiring at Rula
Rula is also hiring: affiliate marketing manager (1).
Its roles are in United States (3) and remote (3).
What lifecycle marketing manager work involves
A Lifecycle Marketing Manager owns the end-to-end strategy for communicating with customers at every stage of their journey, from onboarding and activation through engagement, retention, and win-back. Day-to-day, they design and build automated email, push, SMS, and in-app messaging programs, segment audiences based on behavioral and demographic data, and run A/B tests to improve conversion and retention metrics. They work closely with product, data, and creative teams to ensure messaging is timely, personalized, and aligned with business goals, while continuously analyzing campaign performance to iterate and improve.
Experience level
Open roles by the experience the posting asks for.
Questions people ask
Can these roles be done remotely?
2 of the 2 open lifecycle marketing manager roles at Rula are remote.
What else is Rula hiring for?
Affiliate marketing manager: 1 more role.