Email Marketing Manager Jobs at RealDefense

iolo / RealDefense develops patented technology and award-winning software that repairs, optimizes, and protects computers, to maximize system speed and performance while keeping them safe. With a global presence in 33 countries and products in 11 languages, tens of millions of people have used iolo’s products for their PC optimization, security, and data recovery needs for over two decades. The company’s product line, distinguished by its flagship performance optimization suite System Mechanic®, is sold throughout the world at over 20,000 retail storefronts. With offices in Pasadena & Santa Monica, California, and a part of RealDefense LLC, iolo is widely recognized by both consumers and industry experts as a worldwide leader in the system utility software market. For more information, please visit www.iolo.com or www.realdefen.se

• Email Marketing Manager: Pasadena, posted 30 August 2021.

Its roles are in Pasadena, CA, US (1).

An Email Marketing Manager owns the end-to-end lifecycle of an organization's email channel, from strategy and audience segmentation through copywriting briefs, template production, deployment, and post-send analysis. Day-to-day work involves building and scheduling campaigns in an ESP or marketing automation platform, setting up automated nurture and trigger flows, A/B testing subject lines and content, maintaining list hygiene, and reporting on deliverability, open rates, click-through rates, and conversions. They collaborate closely with content, design, product, and CRM teams to ensure messaging is on-brand, personalized, and aligned with broader marketing goals.