Lifecycle Marketing Manager Jobs at OKX

At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom. OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves. Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er. OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.

• Director, Lifecycle Marketing: New York City, USD 200k to 300k, Director, posted 1 June 2026.

OKX is also hiring: visual designer (4), affiliate marketing manager (3), creative producer (2), creative strategist (2), community lead (1) and community manager (1).

Its roles are in Singapore (3), San Jose, CA, US (3), New York City, NY, US (2) and remote (2).

A Lifecycle Marketing Manager owns the end-to-end strategy for communicating with customers at every stage of their journey, from onboarding and activation through engagement, retention, and win-back. Day-to-day, they design and build automated email, push, SMS, and in-app messaging programs, segment audiences based on behavioral and demographic data, and run A/B tests to improve conversion and retention metrics. They work closely with product, data, and creative teams to ensure messaging is timely, personalized, and aligned with business goals, while continuously analyzing campaign performance to iterate and improve.