Lifecycle Marketing Manager Jobs at cscgeneration-2
No lifecycle marketing manager roles are open at cscgeneration-2 at the moment. The nearest open roles are linked below.
About cscgeneration-2
CSC Generation is a retail holding company that acquires established retail and e-commerce brands and transforms them into digital-first, omni-channel businesses using its proprietary Genesis platform, which combines data, automation, and shared services. Its portfolio includes brands such as Sur La Table, Backcountry, and One Kings Lane.
Also hiring at cscgeneration-2
cscgeneration-2 is also hiring: graphic designer (1).
Its roles are in Forest Lake, MN, US (1).
What lifecycle marketing manager work involves
A Lifecycle Marketing Manager owns the end-to-end strategy for communicating with customers at every stage of their journey, from onboarding and activation through engagement, retention, and win-back. Day-to-day, they design and build automated email, push, SMS, and in-app messaging programs, segment audiences based on behavioral and demographic data, and run A/B tests to improve conversion and retention metrics. They work closely with product, data, and creative teams to ensure messaging is timely, personalized, and aligned with business goals, while continuously analyzing campaign performance to iterate and improve.