Lifecycle Marketing Manager Jobs at Braze

Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging™. Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses. Built on a foundation of composable intelligence, BrazeAI™ allows marketers to combine and activate AI agents, models, and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter, faster, and more meaningful customer engagement. From cross-channel messaging and journey orchestration to Al-powered decisioning and optimization, Braze enables companies to turn action into interaction through autonomous, 1:1 personalized experiences.

• Director, Lifecycle Marketing: Chicago, Director, posted 30 September 2026.
• Director, Lifecycle Marketing: Austin, Director, posted 30 September 2026.
• Director, Lifecycle Marketing: San Francisco, Director, posted 30 September 2026.
• Director, Lifecycle Marketing: New York City, Director, posted 30 September 2026.

Its roles are in New York City, NY, US (1), Chicago, IL, US (1), San Francisco, CA, US (1) and Austin, TX, US (1).

A Lifecycle Marketing Manager owns the end-to-end strategy for communicating with customers at every stage of their journey, from onboarding and activation through engagement, retention, and win-back. Day-to-day, they design and build automated email, push, SMS, and in-app messaging programs, segment audiences based on behavioral and demographic data, and run A/B tests to improve conversion and retention metrics. They work closely with product, data, and creative teams to ensure messaging is timely, personalized, and aligned with business goals, while continuously analyzing campaign performance to iterate and improve.