Summary of the Growth Marketing Manager (Lifecycle) job at Phantom

Phantom is the modern money app used by tens of millions around the world. Our product combines everything people need to manage, spend, and grow their money in one simple, intuitive experience. Phantom brings all the control and flexibility of crypto-powered finance, without unnecessary complexity, into mainstream consumer finance.

By combining industry-leading security with thoughtfully designed tools, Phantom makes powerful financial tools feel approachable and easy to use. This focus on speed, control, and user experience has fueled rapid growth, with a community of 20M+ people, reaching #1 in the Google Play Store finance category, and consistently ranking as a Top 50 app across all categories, alongside some of the most recognizable consumer technology platforms in the world.

We're seeking a founding Growth Marketing Manager to own and optimize the retention and engagement journey for our trading products at Phantom. You'll design and execute data-driven push notification, email, and in-app messaging campaigns that increase user engagement and revenue, drive product adoption, and reduce churn. The ideal candidate brings 3-6 years of lifecycle or growth marketing experience, proficiency with marketing automation and CRM tools, and a deep understanding of user segmentation and behavioral triggers. You'll work cross-functionally with product, data, and design teams to build an industry-leading lifecycle marketing program for one of Phantom’s largest product lines, trading. This role spans across our prediction markets, spot trading, and perpetual futures products.

Responsibilities:

• Drive Phantom’s retention and engagement marketing strategy across all channels: push, email, and in-app surfaces. Own the strategy from end-to-end for Trading products, defining how we measure success, priorities, and the future roadmap.

• Partner with Lifecycle Lead on defining and owning business outcomes, responsible for upwards communication of results to product and growth leadership.

• Build and execute complex CRM campaigns and automations to drive revenue and user engagement and retention.

• Drive the lifecycle marketing experimentation roadmap in partnership with Data Science and Product to unlock key opportunities for product growth.

• Be a key stakeholder of growth across the company, partnering with our Lifecycle Lead on the contribution and roadmap for lifecycle initiatives.

• Partner with Product teams to build out holistic lifecycle strategies and automations for predictions, spot trading, and perpetual futures.

• Partner with Brand Design and Product Marketing to design thoughtful, branded experiences, content, and go-to market moments.

Requirements:

• 3-6 years of experience of of building lifecycle/CRM programs from strategy-to-execution.

• Extensive experience building and executing complex CRM campaigns with multiple stakeholders.

• Experience with CRM tools such as Braze and other campaign-building tools.

• A proven understanding of how to drive retention and engagement in prediction markets or sports gaming industries, prior experience in consumer fintech and trading also a plus.

• Strong skills in analytic tools and knowledge of experimentation principles.

• In-depth knowledge of marketing automation/CRM systems, with experience building capabilities to elevate the effectiveness of lifecycle marketing.

• Strong copywriting skills and creative intuition to support the building of individual campaigns.

We strongly encourage candidates of all backgrounds to apply. We believe that our work is stronger with a variety of perspectives, and we’re eager to further diversify our company. If you have a background that you feel would make an impact at Phantom, please consider applying. We’re committed to building an inclusive, supportive place for you to do the best work of your career.

By submitting your resume and application materials, you acknowledge and agree that Phantom Technologies, Inc. ("Phantom") collects and processes your personal information (including application materials, interview records, and related data) to evaluate your candidacy. Phantom may use AI-powered tools and third-party service providers for transcription, note-taking, scheduling, and other administrative tasks. Phantom does not sell your information and your materials will be handled securely and in accordance with applicable data protection laws.