Summary of the Growth Marketer job at kota

Location: London

Location Type: Hybrid - 2 days in the London office

About Kota

Kota is reimagining insurance and retirement benefits for the modern workforce. Through our two flagship products → Kota Platform, the first fully integrated benefits platform, and Kota Embed, our embedded insurance solution. We're making benefits more accessible, valued, and global.

Today, we power benefits for tens of thousands of employees at Europe's most forward-thinking companies, including Carwow, Tines, Zoe, and Remote. Founded in 2022, we've raised more than €20M from leading investors such as EQT Ventures, Eurazeo, Northzone, and Frontline, as well as founders and executives from Workday, Remote, Personio, OpenAI, and more.

This team works in a hybrid environment, with a minimum of two days per week in our London office.

About the Role

Kota Embed puts our benefits products directly inside the platforms companies already use to run payroll and manage their people. It's one of the biggest growth opportunities in the business: a large, fast-growing base of companies that can offer their teams health and protection benefits through Kota in just a few clicks.

This role is responsible for turning that opportunity into live policies at scale. You'll build the growth engine behind Kota Embed - how we position and package Kota inside our partners' products, activate their customer base, and convert them. It's a high-ownership role for someone who loves building the machine, not just running it: you'll shape the strategy and own it end-to-end.

What You'll Do

• Own the number: converting our Payroll partners' customer base into live Kota policies, end to end.

• Position and package Kota so it converts inside our partners' products → the messaging, in-product copy and placement that turn a benefits section into sign-ups, whether Kota builds that experience or a partner builds it on our API.

• Make sure customers discover Kota at the right moments, and optimise every step from first impression through to sign-up.

• Build repeatable enablement for partner teams → plug-and-play decks, call scripts and campaigns they can run under their own brand.

• Build lifecycle and re-engagement campaigns (email, sequences, retargeting) that pull people back and convert them.

• Design and productise the partner launch playbook so every new partner and cohort ramps predictably.

• Build a best-in-class self-serve experience that converts, backed by our sales team for higher-touch deals.

• Instrument it all: define the funnel, run experiments, read the data, iterate.

Knowledge, Skills and Experience

• 4+ years in growth marketing, ideally as the first or an early growth hire who personally built and ran the motion. This is a hands-on, super individual contributor role.

• A growth marketer at heart: you've owned a number, built a motion from little, and you live in the data and in experiments.

• Product marketing is your sharpest tool → exceptional at positioning, messaging, packaging and launch, especially getting a product to convert inside someone else's experience.

• Comfortable across the full funnel: lifecycle, email, conversion optimisation, with enough performance marketing to be dangerous.

• Founder energy: resourceful, self-directed, and a 'whatever it takes' attitude to building a new growth channel from the ground up.

• Experience in a fast-paced / start-up / scale-up environment. Fintech, insurtech, SaaS or B2B2C is particularly interesting to us; bonus for partner or embedded channels.

Kota Benefits

• Stock-options

• Health Insurance

• Up to 5% matched contribution to a Workplace Pension

• Life Assurance cover

• WFH stipend to support your home office needs

• Generous Paid Time Off - work hard and take the time you need

• Annual company-wide offsite

We are an equal-opportunity employer and value diversity at our company. We do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.