Summary of the Growth Marketing Strategist job at clickup

At ClickUp, we're building the future of work: the first truly converged AI workspace unifying tasks, docs, chat, calendar, and enterprise search, all supercharged by context-driven AI. We are an AI-native company. Every team member is expected to leverage AI daily, and we evaluate AI fluency as part of our hiring process. Join us and help redefine what's possible. 🚀

Summary: You are the rare marketer who's equally strong at strategy and execution, who can write compelling copy AND architect a multi-touch lifecycle program, who thinks in experiments AND can tell a story that makes people feel something about the product. You own the narrative that ClickUp is moving fast, innovating relentlessly, and building the most powerful AI platform in productivity. You'll use AI as your force multiplier to operate at a scale that would normally require a team.

Responsibilities:

• Broadcast ClickUp's innovation to the market: ensure every major feature launch makes the biggest splash possible and maintain a drumbeat that signals velocity to customers and prospects alike.

• Translates complex product capabilities (AI agents, convergence, ambient AI) into customer value stories that resonate, convert, and make competitors feel generic.

• Architect AI-powered marketing systems: automated content production, intelligent segmentation, predictive lifecycle triggers, and clear attribution across the funnel.

• Partner with product, growth, and acquisition teams to ensure cohesive customer journeys from first touch through expansion.

• Design and run conversion experiments across the full funnel (landing pages, email, in-app, pricing pages) at 3-5x the velocity of a traditional marketer. Own landing page structure, testing, and scalable page production using AI.

• Own lifecycle and in-app messaging end-to-end: onboarding, activation, retention, expansion, and win-back flows across email and product surfaces. Master triggers, placement, frequency, and rapid experimentation within the product to teach users the highest-leverage features at the right moment.

Requirements:

• 7-10+ years in growth/lifecycle/performance marketing

• Deep expertise in at least two: lifecycle marketing, conversion optimization, funnel strategy, email/nurture programs

• Exceptional copywriting and messaging skills (portfolio of high-converting copy required)

• Proven experimentation track record with quantified business impact. Data fluent: comfortable with cohort analysis, attribution modeling, and analytics-driven decision-making.

• Must already operate at 3-5x output through AI-powered workflows, not one-off prompts, actual systems. Should be able to demo exactly how AI changes their strategy, not just their speed.

• Self-directed: identifies the highest-leverage opportunities and executes without detailed direction or approval chains

Unsure if you meet all the qualifications of this job description but are deeply excited about the role? We hire based on ambition, grit, and a passion for improving the way people work. If you think ClickUp is the company for you, we encourage you to apply!

At ClickUp, we assess every candidate based on the potential impact they can have. We hire the best people for the job and support each person’s journey to build their boldest career.

Equal Opportunity Employer

ClickUp is an Equal Opportunity Employer, and qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, or national origin.

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Visa Sponsorship

Please note we are unable to sponsor or take over sponsorship of an employment visa for roles outside of engineering and product at this time. Sponsorship for engineering and product roles is not guaranteed, but is instead based on the business needs for that specific role at that time. Please reach out to the recruiter with any questions.

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ClickUp Talent Acquisition will only initiate contact via an @clickup.com email or through our official careers portal on clickup.com. We will never request fees, payments, or sensitive personal information. Please disregard any offers received outside these channels and report them to support@clickup.com.

AI Processing Notice

ClickUp may use artificial intelligence and machine learning technologies to help review and screen candidates' employment applications against role-related criteria. These tools support, but do not replace, human decision‑making. If you have questions or need an accommodation in the recruitment process, please contact us at AskPeople@ClickUp.com.