Summary of the Founding Growth Marketer job at Clera

About the Role

A fast-growing immigration technology platform in San Francisco is hiring its first dedicated growth marketer. This is a high-ownership, full-stack role working in-person with the founding team — you will build the growth function from the ground up across both a consumer audience (individuals navigating U.S. visa applications) and B2B partners (employers and law firms). This is a trust-driven, high-intent category where great marketing directly unlocks access for people navigating complex, life-changing processes.

What You'll Do

• Own growth end-to-end: acquisition, activation, conversion, and retention across B2C and B2B funnels.

• Build and scale a content and SEO engine targeting high-intent search around visa types, immigration questions, and case studies.

• Run and iterate on paid acquisition experiments across Google, Meta, and LinkedIn; double down on what works.

• Shape brand, positioning, and storytelling for a trust-heavy category, including founder-led and customer-story content.

• Build lifecycle marketing via email/CRM, referral loops, and partnership channels.

• Establish analytics and attribution infrastructure; run a rigorous, data-driven experimentation cadence.

• Partner directly with founders on go-to-market strategy and positioning decisions.

What We're Looking For

Required:

• 2–7 years of growth or marketing experience, ideally at an early-stage startup.

• Proven, hands-on experience owning full-funnel growth independently — content, SEO, paid, lifecycle, and analytics.

• Track record of shipping marketing experiments and campaigns without dedicated design, engineering, or marketing team support.

• Experience building content and SEO engines for high-intent search categories.

• Experience running paid acquisition across Google, Meta, and LinkedIn and scaling successful campaigns.

• Experience building lifecycle marketing programs: email/CRM sequences, referral loops, or partnership channels.

• Experience setting up marketing analytics, attribution models, and funnel experimentation frameworks.

• Experience developing brand positioning and go-to-market strategy for trust-heavy or regulated categories.

Nice to Have:

• Experience marketing regulated services such as legal, fintech, or health.

• Direct experience with U.S. immigration processes or immigrant communities.

• Experience marketing B2B SaaS platforms to employers, HR teams, or law firms.

This role is not the right fit for candidates who are single-channel specialists, brand-only marketers, remote-only, management-focused without hands-on execution, or coming primarily from large enterprise environments.

Compensation & Benefits

Compensation details are available upon request. This role represents a rare opportunity for significant equity and impact as the first dedicated marketing hire at a well-backed early-stage company.

Note: Visa sponsorship is not available for this position.

Location

This is a fully on-site role in San Francisco, CA. Candidates must be based in San Francisco or willing to relocate. Remote arrangements are not available.