Summary of the Growth Marketing Manager job at Baselayer

ABOUT BASELAYER

Every day, financial institutions make consequential decisions about which businesses to onboard and trust, in order to grow with confidence. Baselayer exists to make those decisions faster, more accurate, and much less expensive. We offer the leading AI Risk Platform that automates merchant onboarding, underwriting, and fraud prevention for over 20% of the Financial Institutions in America. By combining authoritative government data, AI agents purpose-built for web analysis, and a network powered by millions of applications, Baselayer prevents billions of dollars in merchant fraud and credit risk and instantly automates good merchant applications. Now, with Agentic Identity, we're extending that same identity network to the AI agents acting on businesses' behalf, so everyone can find out who they're dealing with before they commit.

ABOUT THE TEAM

We're a growing team solving a big problem. Business fraud costs the financial system billions every year, and the tools built to fight it are slow, expensive, and outdated. We're changing that. You'd be joining a close-knit team where ownership is real, customer impact is immediate, and the work you ship matters from day one. We move deliberately, communicate directly, and care deeply about quality. If you want to look back in five years and know you worked on something that changed how the economy finds out who it's dealing with, let's chat!

ABOUT THE ROLE

We're hiring a Growth Marketing Manager to run experiments across paid, owned and earned channels that turn into qualified pipeline. You'll plan, launch, and optimize campaigns across paid, owned and earned channels to reach risk, compliance, and fraud leaders at banks, credit unions, and fintechs.

You'll report to marketing leadership and work closely with Sales, Product Marketing, Design, and Revenue Operations. You'll own the budget, the testing roadmap, and the reporting, and your numbers will show up directly in pipeline reviews and leadership conversations.

This is not a role for someone who wants to hand campaigns off to an agency and review a monthly deck. We're looking for someone who gets into the ad accounts, builds the tests, reads the data, and is accountable for pipeline and revenue, not just clicks and leads.

WHAT YOU'LL DO

Channels

• Own programs across paid channels like LinkedIn and Google Ads, owned channels like email and the website, and earned channels like social and partnerships, from strategy and audience targeting through launch and daily optimization.
• Build and run account-based advertising programs aimed at target financial institutions and fintechs, in partnership with Sales
• Manage and allocate the budget across channels.
• Launch and scale retargeting, content syndication, and sponsored placements that support the full buyer journey

Testing and Conversion

• Run a structured testing roadmap across audiences, offers, creative, email, the website, and landing pages.Partner with Design and Product Marketing to brief and iterate on creative and messaging for a compliance-minded buyer
• Improve website, landing page and form conversion rates, and reduce friction from first click to booked meeting
• Reporting on what each experiment teaches us, and scale the ones that work.

Measurement and Reporting

• Own campaign tracking, UTM standards, conversion events, and offline conversion syncs between ad platforms and HubSpot
• Report on CAC, cost per opportunity, pipeline sourced and influenced, and ROAS, with clear recommendations on what to do next
• Partner with Revenue Operations to build attribution and funnel reporting the whole GTM team trusts

Cross-Functional Collaboration

• • Work with Sales leadership to align on target accounts, lead quality, and handoff from marketing to sales
  • Share channel and audience insights with Product Marketing to sharpen positioning and campaign strategy
  • Evaluate and manage agencies, contractors, and ad tech tools as the program scales

WORK LOCATION

• Based in New York City; Full-time in office

COMPENSATION

• Salary Range: $120,000 – $150,000 + Bonus + Equity

BENEFITS

• Time off when you need it: Flexible PTO so you can recharge without red tape
• In-person energy: We're based in NYC & SF and meet in the office full-time
• Competitive compensation: We pay well and back it with equity. We want you to think and act like an owner
• Career rocket fuel: You'll help build the foundation of a high-growth startup, working side by side with experienced founders and team members who've done it before
• Benefits on us: We cover 100% of your health, dental, and vision premiums. No surprise deductions from your paycheck
• 401(k) with company match: We match your contributions so your future self benefits too
• HSA contributions included: We contribute to your HSA on applicable plans, so your coverage works as hard as you do
• Stay healthy, stay sharp: A $250 monthly gym stipend to help you bring your best self to work, and everywhere else
• Lunch on us: Lunch stipend so you can stay fueled and focused without thinking about it
• A seat at the table: We believe in transparency, radical candor, and giving every team member a voice 🔥