Summary of the Performance Creative Strategist job at Clera

About the Role

Join a B2B performance marketing agency as a Performance Creative Strategist, creating data-informed ads and landing pages for client campaigns. You will shape creative direction from the initial messaging through finished designs, helping clients improve measurable campaign results.

What You'll Do

• Develop creative strategies and design ads and landing pages using performance metrics such as CTR, CPL, and conversion rates.

• Translate B2B positioning, offers, and audience insights into compelling visual designs in Figma.

• Collaborate with clients and colleagues in strategy discussions to refine creative direction.

• Plan creative tests, develop hypotheses and variants, and assess campaign performance.

• Manage multiple client projects, delivering high-quality work independently and at pace.

• Use performance feedback to iterate on creative and improve its effectiveness.

What We're Looking For

• A portfolio showing personally created digital designs, such as paid ads, landing pages, or websites, rather than template-only work.

• Experience designing performance creatives in Figma for paid social or paid search, with documented results such as CTR, CPL, or creative test outcomes.

• Experience translating B2B positioning and audience insights into effective ads or landing pages.

• Familiarity with creative for Meta Ads and LinkedIn Ads.

• Native-level German and the ability to own client work independently.

• Agency experience or skills in motion design, video editing, AI tools, copywriting, or Webflow are beneficial.

Compensation & Benefits

Annual salary of €45,000 to €65,000. Permanent full-time position with a six-month probation period. Visa sponsorship is not available.

Location

Hybrid in Berlin, Germany, with three days per week in the office. The first month is full-time on-site.