Summary of the Performance Creative Strategist job at Clera

About the Role

Join a B2B performance marketing team creating data-driven advertising and landing page designs for clients. You will shape creative strategy from initial messaging through finished designs, helping campaigns improve measurable outcomes.

What You'll Do

• Develop creative strategies and design ads and landing pages using performance data such as CTR, CPL, and conversion rates.

• Translate B2B positioning, offers, and audience insights into compelling visual designs in Figma.

• Collaborate with clients and teammates in strategy meetings to refine creative direction.

• Plan and run creative tests, including developing hypotheses, designing variants, and evaluating results.

• Manage several client projects at once and deliver high-quality work at pace.

• Review performance feedback and iterate on creative to improve effectiveness.

What We're Looking For

• A portfolio of personally created performance ads, landing pages, or web designs; template-based work does not meet this requirement.

• Experience designing performance creatives in Figma, with documented results from paid social or paid search campaigns, such as CTR, CPL, conversion rates, or creative tests.

• Ability to translate B2B positioning and target audience insights into effective ad or landing page designs.

• Experience with Meta Ads and LinkedIn Ads creative; professional design tools are required.

• Native-level German and the ability to work independently while managing multiple client projects.

• Agency experience, motion design, video editing, AI tools, copywriting, or Webflow experience is a plus.

Compensation & Benefits

Annual salary: €45,000 to €65,000. Permanent, full-time position with a six-month probation period. Visa sponsorship is not available.

Location

Hybrid in Berlin, Germany, with three days per week in the office. The first month is full-time on-site.