Summary of the Creative Director, Oasis job at Mixtiles

The Company

Mixtiles is a $300M+ profitable consumer brand reinventing how homes feel.

We build products people didn't know they needed, and now can't imagine living without.

Wall photos. Self-watering plants. Smart lighting.

Oasis is our fastest-growing brand yet. In just over a year, it has grown into a ~$30M business. Now we're building the brand that will take it to hundreds of millions.

The Role

Great lighting changes how a home feels.

Our job is to help people see that before they ever experience Oasis. That's why Creative sits at the heart of our growth.

We're looking for a Creative Director to define how the world discovers Oasis.

You'll turn customer insights into ideas that make people stop, imagine a different kind of home, and understand why Oasis belongs in it.

You'll work hand-in-hand with Growth, Product, and Brand to create campaigns that don't just look beautiful, they drive meaningful business growth.

This is a role for someone who loves making. Thinking. Writing. Directing. Iterating.

Someone who believes the best creative changes how people feel and what they do next.

What You'll Do

• Define the creative strategy behind Oasis' next stage of growth
• Turn customer insights into breakthrough campaigns that build both brand and business
• Create simple, emotional stories that make people want Oasis in their homes
• Partner closely with Growth to continuously test, learn, and improve creative performance
• Work directly with our video creators to bring ideas to life
• Raise the creative bar across storytelling, copy, visual language, and execution

Who You Are

• You're a first-principles creative thinker with exceptional taste
• You know how to turn customer insight into ideas people remember
• You combine brand thinking with a strong performance mindset
• You care deeply about craft and equally about business impact
• You love creating. Writing. Directing. Making. Not just reviewing.
• You thrive on fast feedback loops and constantly push the work forward
• You understand what makes people stop, feel, and act

Why This Role

Oasis has already proven people love the product. Now we're looking for the creative mind that will help turn it into one of the world's most loved lighting brands.