Summary of the Creative Director, Copy job at Kettle

Kettle is a team of passionate, fearless creatives focused on delivering great products, redefining best-practices, and providing new opportunities for our clients.

We are hiring a Creative Director, Copy, to oversee a huge amount of interactive projects for one of our largest clients, a Bay Area based creative tech company. This role is pivotal in shaping our clients' brand narratives and bringing them to life across digital, social, experiential, and beyond.

As a leader/doer, you'll collaborate closely with Strategy, Design, Production, and Executive stakeholders to deliver relevant, effective, and innovative creative, with a heavy emphasis on elevating the craft of our teams and the strategic point of view of our agency in regards to client services. Project depending, you'll both lead and also execute work at least some of the time.

You will be expected to champion the craft of copy, mentor and grow the creative team, and push conceptual thinking forward to drive innovation and excellence across all touchpoints. As well as keep your team organized, moving, and consistently impressing our client.

If you thrive at the intersection of strategic thinking, creative ideation, and impactful storytelling, if you care about every word because you know every word counts, if you know AEO/GEO aren't just buzzwords, but foundationally critical to everything writers do going forward, this opportunity might be for you.

Candidates should have:

• At least 8+ years of experience in copywriting, either at an agency, in-house, or both, and 3+ years in a managerial role, with a strong track record of craft-oriented, brand-focused interactive work
• Proven ability to lead from concept through execution across integrated platforms, and a natural ability to provide clear, actionable direction, ensuring consistency across assets
• Expertise in writing fundamentals, and at least a working knowledge of AEO/GEO principles
• The ability to manage feedback from multiple stakeholders simultaneously
• Experience mentoring copywriters and partnering with Creative Directors of Design, Art, and Social, and leading cross-functional creative teams in a fast-paced, collaborative environment
• The ability to communicate clear deadlines and expectations to a team of creatives and sometimes creators (in the social space)
• Exceptional ability to adapt brand tone and voice across industries and audiences, from B2B to B2C, and connect creative ideas to broader business objectives
• Active use of AI in your workflow, and experience mentoring teams to adopt it and to learn how to change the way they work in whatever ways make sense for the future of the team
• Strong presentation and communication skills, with executive presence and the ability to influence stakeholders at all levels

We'd like to know that you demonstrate leadership and excellence in:

• High-level Narratives: Executing brand and product stories across landing pages, product pages, event creative, email, in-store and digital retail experiences, social, and more
• Team leadership: Setting the creative bar for copy across the account, mentoring writers at every level, helping them chart their career path, and creating opportunities for them to do their best work
• Client rapport: Building trust with senior clients, presenting work with confidence, and aligning stakeholders around a clear creative North Star

This is a creative leadership role for someone ready to drive work that is strategically smart, conceptually rich, and beautifully crafted

The target range of base compensation for this role is $200k - 240k. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and location.