Summary of the Content Creator job at VML
VML is hiring a Content Creator. Based in Lisbon, Portugal. Working arrangement: On-site.
About VML
VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
Content Creator job description
Who We Are
VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning human-first work for clients including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. In 2026, VML was named Campaign’s Global Network of the Year and ranked #2 Creative Network of the Year at Cannes Lions. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.
VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.
For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.
About the Role
We are looking for a creative, agile, and trend-obsessed Content Creator & Social Media Manager based in Portugal to bring our global brand to life across local digital channels.
This hybrid role combines end-to-end content creation with hands-on social media management. You will be responsible for creating engaging multi-format content while also overseeing content planning, daily publishing and channel performance across Instagram, TikTok, YouTube, Facebook, and Reddit. If you live and breathe digital trends, know what resonates with the Portuguese audience, and can seamlessly balance creative storytelling with social management, this role is for you.
Key Responsibilities:
- Multi-Format Content Production: Concept, script, design, shoot, and edit engaging digital content—including short-form videos (Reels, TikToks, Shorts), visual assets and carousels tailored for the Portuguese market.
- End-to-End Content Production: Concept, shoot, and edit high-quality, native short-form videos (Reels, TikToks, YouTube Shorts) and visual assets tailored specifically to the Portuguese audience.
- Channel Management & Publishing: Maintain the local content calendar, draft compelling copy, and manage day-to-day scheduling and publishing across Instagram, TikTok, YouTube, Facebook, and Reddit.
- Agile & Reactive Content Creation: Stay ahead of local cultural moments, social media trends, viral audio, and memes to produce timely, culturally relevant content.
- Brand Localization & Storytelling: Adapt global marketing campaigns and creative guidelines into authentic local content while keeping a consistent brand voice and visual standard.
- Asset & Library Management: Keep media assets, design templates, raw footage, and brand libraries organized for efficient cross-platform distribution.
Role Requirements
- Proven experience as a Social Media Manager, Content Creator, or Digital Marketing Specialist for brands or agencies.
- Strong hands-on experience in content creation (video editing, basic visual/graphic design, and copywriting).
- Deep, native understanding of channel mechanics and best practices on TikTok, Instagram, YouTube, Facebook, and Reddit.
- Proficiency with video editing tools (CapCut, Adobe Premiere, etc.) and visual design tools (Canva, Figma, or Photoshop).
- Familiarity with social media management and scheduling
- Strong storytelling skills with the ability to turn brand messages into engaging, retention-focused posts across formats.
- Adaptability, speed, and comfort working in fast-paced content cycles and testing new formats on the fly.
- Native-level Portuguese speaker with excellent writing and communication skills, alongside professional fluency in English.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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