Growth Marketer Jobs at Lume Deodorant

Founded in 2017, Lume is a transformative personal care brand on a mission to normalize body odor beyond pits and provide people with outrageously effective solutions so they don’t have to think twice about odor. We are pioneers of the whole body deodorant category, with a portfolio of odor-blocking products including anti-perspirants, aluminum-free deodorants, body washes, body creams, cleansing bars and laundry sprays. Lume products are OB/GYN developed, made with skin-safe ingredients that are gentle enough for the most sensitive parts and often referred to as “life-changing” by our customers. In late 2022, we launched a men’s line called Mando, bringing our expertise to the men’s personal care category. From whole body deodorants to body washes, our product offerings arm men with the confidence to show up as their best selves as they move about their busy day.

Lume Deodorant is also hiring: community lead (1), copywriter (1), creative director (1) and influencer marketing manager (1).

Its roles are in New York City, NY, US (3).

A Growth Marketer owns the strategy and execution of scalable, data-driven campaigns designed to grow a product's user base and revenue. Day-to-day, they identify growth levers across acquisition, activation, retention, and referral channels, design and run A/B and multivariate experiments, analyse funnel performance, and iterate rapidly on what works. They collaborate closely with product, engineering, and data teams to implement growth loops, optimise conversion rates, and reduce churn, treating marketing as a continuous cycle of hypothesis, test, and measurement rather than a series of one-off campaigns.