Mixpost

Brief Overview of Mixpost

Mixpost is a self-hosted, open-source social media management platform designed for agencies, businesses, and creators seeking complete control over their social media strategy and data. This tool directly addresses the need for data privacy and cost predictability by moving the entire management workflow to a user's own servers. As a comprehensive social media management solution, it eliminates monthly subscription fees and artificial limits on users or accounts. The core of Mixpost is its emphasis on ownership; users get full access to the source code, allowing for extensive customization and integration. The platform supports a wide array of social networks and is built to handle everything from content scheduling and post automation to team collaboration and analytics, all within a unified dashboard. Its architecture is particularly well-suited for those who need to manage multiple brands or clients, offering isolated environments for each.

Mixpost Key Features for Content Creators

• Self-Hosted & Open Source: The fundamental feature of Mixpost is that it is self-hosted, granting users 100% data ownership and privacy. Because the software runs on your own infrastructure, there is no third-party access to your data. Being open source provides access to the source code, allowing for unlimited customization and integration with other tools.
• Multi-Platform Support: Manage all social media accounts from a single, unified dashboard. The Pro and Enterprise plans support 11 platforms, including Facebook, Instagram (posts, reels, stories), Threads, X (Twitter), LinkedIn, YouTube (videos and shorts), TikTok, Pinterest, Mastodon, Bluesky, and Google Business Profile. There are no limits on the number of accounts that can be connected per platform.
• Advanced Content Scheduling & Automation: Plan and schedule content with a visual, drag-and-drop calendar available in monthly and weekly views. The Queue Automation feature allows users to set up posting schedules with specific time slots. Content added to the queue is automatically published at the next available time, enabling hands-free content management.
• Team Collaboration & Approval Workflow: The platform is built for teams, allowing unlimited members without per-seat fees. It features a robust approval workflow where content can be drafted, reviewed, and approved before publication. This process includes multi-level approval chains, review comments, notifications, and a full revision history to ensure brand consistency and quality.
• Multi-Tenant Workspaces: Ideal for agencies, Mixpost supports multi-tenancy through workspaces. Each workspace is an isolated environment with its own social accounts, media library, team members, and permissions. This allows agencies to manage multiple clients or brands from a single installation while keeping all data completely separate.
• AI-Powered Content Creation: An integrated AI assistant helps overcome writer's block. Users can generate engaging captions by describing a post or uploading an image. The AI can also rewrite and improve existing content by changing its tone or length and provides suggestions for hashtags and emojis to optimize posts for engagement.
• White Label Ready: The Pro plan offers basic white labeling by allowing users to replace the Mixpost logo with their own. The Enterprise plan provides full branding control, including the logo and custom colors, enabling agencies to offer a fully branded social media management service to their clients.
• Comprehensive Analytics: The tool provides visually appealing and actionable analytics on follower activity and post engagement. These insights help creators track performance and make data-driven decisions to grow their social media presence.
• Smart Publishing Tools: Enhance posts with features like adding a first comment for extra context or links. The platform also supports creating multi-post threads for X, Mastodon, and Bluesky. Users can create platform-specific post versions to optimize content for each network's unique requirements.
• Developer-Friendly API & Webhooks: For advanced users and developers, Mixpost includes a RESTful API and webhooks. This allows for programmatic content creation, media uploads, and account management, as well as custom integrations with other systems like CRMs or internal dashboards.

Mixpost Target Users & Use Cases

Mixpost is designed for users who prioritize control, data privacy, and cost-effectiveness in their social media management. Its features cater to a range of technically-inclined professionals and organizations.

• Primary creator types: The platform is ideal for agencies managing multiple clients, enterprises with in-house marketing teams, developers looking to build custom integrations, and privacy-conscious businesses that need to keep their data on their own servers.
• Experience level: While the interface is described as intuitive, the self-hosted nature of the tool suggests it is best suited for users with some technical knowledge or IT support. It is built for power users who demand granular control over their software.
• Team size: Mixpost scales from solo creators using the free Lite version to large organizations. The Pro and Enterprise plans support unlimited team members and clients, making it a strong fit for growing teams and agencies.
• Specific use cases:
  • Managing multiple client brands from a single dashboard using isolated workspaces.
  • Building a branded, subscription-based SaaS business for social media management (Enterprise plan).
  • Automating content publishing across multiple platforms with a pre-set queue.
  • Ensuring brand consistency with a multi-level content approval workflow.
  • Customizing posts for each social network using the post versions feature.
  • Integrating social media workflows with other business tools via the API and webhooks.
  • Maintaining full compliance with data privacy regulations by hosting all data in-house.
  • Reducing operational costs by eliminating recurring monthly subscription fees.
• Content types: The platform supports a variety of content formats, including text posts, images, GIFs, and videos. It has specific support for short-form video formats like Facebook Reels, Instagram Reels, YouTube Shorts, and TikTok.

How to Get Started with Mixpost

Setting up a paid version of Mixpost involves a straightforward process after the one-time payment is completed.

1. Receive Instant Access: Immediately after purchase, a confirmation email is sent with access to a customer account.
2. Access the Customer Dashboard: Log into the account on the Mixpost site to view and manage licenses and download invoices.
3. Choose an Installation Method: The software can be deployed using a one-command Docker installation (the recommended method) or through a manual installation on an existing server via Composer.
4. Activate the Software: During the installation process, enter the provided license key when prompted. The software will then verify the key and activate automatically.

Frequently Asked Questions About Mixpost

Is Mixpost free? Yes, there is a free version called Mixpost Lite. It is open-source and includes basic functionalities like publishing to Facebook Pages, X, and Mastodon, along with a calendar and media library. For more advanced features and broader platform support, a Pro or Enterprise license is required.

Which social media platforms does Mixpost support? The Pro and Enterprise plans support 11 platforms: Facebook Pages, Instagram (posts, reels, stories), X (Twitter), LinkedIn (profiles and company pages), YouTube (videos and shorts), TikTok, Pinterest, Threads, Bluesky, Google Business Profile, and Mastodon.

Are there any limits on the number of social accounts I can manage? No, Mixpost allows you to connect an unlimited number of social accounts across all supported platforms. There are also no limits on the number of clients or team members you can add.

What is a workspace in Mixpost? A workspace is an isolated environment within the platform designed to manage social media accounts, content, and team members for a specific project or client. Each workspace has its own separate data, making it ideal for agencies managing multiple clients from a single installation.

Is Mixpost multi-tenant? Yes, the Pro and Enterprise plans are multi-tenant through the workspace feature. This allows users to create unlimited, independent environments for different clients or brands. The Enterprise package builds on this by adding subscription management tools to bill customers for workspace access.

Will I receive future updates? For the paid Pro and Enterprise packages, one year of free updates is included with the purchase. After the year expires, you can continue to use the software forever with a perpetual fallback license, but a renewal is required to receive new updates. The free Mixpost Lite version receives updates forever at no cost.

Bottom Line: Should Content Creators Choose Mixpost?

Mixpost presents a compelling value proposition for a specific segment of the creator and business market. It is an excellent choice for agencies, developers, and businesses that prioritize data sovereignty, customization, and long-term cost savings. The one-time payment model, combined with support for unlimited accounts and team members, makes it a financially predictable and scalable social media management solution. The ability to self-host means complete control over data and security, a critical factor for privacy-conscious organizations.

The platform's feature set, including multi-tenant workspaces, an approval workflow, and an AI content assistant, is robust enough to serve demanding professional environments. However, the requirement of self-hosting means it is best suited for those with the technical resources to deploy and maintain the software. For those who fit this profile, Mixpost offers a powerful, flexible, and ownership-focused alternative to traditional cloud-based social media management tools.