Viewst

Brief Overview of Viewst

Viewst is an ad production platform designed specifically for advertising design teams and marketers. Its primary purpose is to automate and scale the creation of digital advertisements, transforming a single master creative into numerous native, editable, and animated HTML5 ads. This creative production tool directly addresses common workflow bottlenecks such as time-consuming manual resizing, the limitations of flat, uneditable exports, and the risk of brand inconsistency across campaigns. The platform provides a centralized solution for master asset management, no-code animation, and real-time collaboration. By generating ad-network-ready HTML5 code, Viewst helps teams produce creative assets that are ready for every size, audience, and platform, significantly reducing production time and costs.

Viewst Key Features for Content Creators

• Native HTML5 Output: Viewst generates fully-editable, ad-network-ready HTML5 code directly from the platform. This eliminates the need for manual exporting and ensures that ads are optimized and compliant with various ad networks, allowing for quick edits to elements like headlines without re-exporting the entire creative.

• Built-In Animation Editor: The platform includes a no-code animation tool with a timeline editor and animation presets. This allows designers to add motion to static designs and create multi-slide creatives without needing separate software like Adobe After Effects, making the animation process more accessible and efficient.

• Scaling & Automation Tools: Users can automatically resize a master creative into all required ad formats. The platform also supports bulk generation from Excel and CSV feeds, enabling the creation of numerous ad variations for personalization and A/B testing in minutes.

• Brand Consistency Controls: Viewst ensures brand integrity through locked brandbooks. Teams can set up and enforce brand guidelines, including specific fonts, colors, and logos, preventing off-brand visuals from appearing in campaigns.

• AI-Powered Features: The platform incorporates several AI tools to accelerate the creative process. These include AI background removal, an AI copy generator, an AI auto localization generator, and an AI image generator, with generation limits varying by plan.

• Real-Time Collaboration: Designed for teams, Viewst offers a collaborative production environment. Features include real-time review and approvals, public link sharing, discussions with guest access, status and deadline tracking, and assignee management to streamline the entire workflow.

• Figma and Photoshop Import: To integrate with existing design workflows, Viewst allows for the direct import of designs from Figma and Photoshop. This enables teams to bring their static mockups into the platform and quickly turn them into animated, scalable ads.

• Direct Ad Network Integrations: The platform offers integrations with major ad networks, including Meta Ads Manager, Google Display & Video 360, and Google Campaign Manager. These integrations facilitate a smoother process from ad creation to campaign launch.

• Creative Analytics & Reporting: On higher-tier plans, Viewst provides creative analytics and reports. This feature allows teams to control A/B testing and gather performance data to inform future creative strategies.

• Master Asset Management: The tool functions as a central hub for creative assets. Teams can upload a master asset once and then generate unlimited derivatives from it, simplifying asset organization and version control.

Viewst Target Users & Use Cases

Viewst is built for advertising professionals involved in the creative production process. It caters to a range of users, from solo operators to large, distributed teams.

• Primary creator types: The platform is ideal for in-house advertising design teams, creative agencies, solo marketers, and freelance graphic designers who manage high-volume ad production.

• Experience level: With its no-code animation tools and intuitive interface, Viewst is accessible to designers and marketers of varying skill levels. The advanced automation and integration features also cater to experienced professionals seeking to optimize complex workflows.

• Team size: The pricing plans are structured to support individuals (Standard), small teams (Plus), and large organizations (Premium and Enterprise), with collaboration features scaling accordingly.

• Specific use cases:

  • Rapidly converting static Figma or Photoshop mockups into animated HTML5 banner ads.
  • Generating hundreds of ad variations from a CSV file for hyper-personalized campaigns.
  • Automatically resizing an entire ad campaign for different desktop and mobile placements.
  • Managing brand consistency across multiple campaigns and designers using locked brandbooks.
  • Collaborating with clients or internal stakeholders on ad approvals in real-time.
  • Conducting A/B tests on creative elements by quickly producing multiple versions.
  • Creating ad sets for direct deployment to Google and Meta ad platforms.

• Content types: The primary output is native HTML5 ads. The platform also supports exports in PNG, JPG, MP4, and GIF formats.

Frequently Asked Questions About Viewst

1. What is Viewst? Viewst is a production tool for advertising design teams that automates the creation of animated, editable HTML5 ads from a single master creative. It is designed to scale ad production while maintaining brand consistency and streamlining team collaboration.

2. What types of ads can be created with Viewst? The platform specializes in producing native, ad-network-ready HTML5 ads. It also allows users to download creatives as PNG and JPG images, as well as MP4 videos and GIFs.

3. Does Viewst offer a free trial? Yes, Viewst provides a free trial for its paid plans. The website includes multiple prompts to "Start free trial" or "Try for free," and signing up does not require a credit card.

4. What integrations does Viewst support? Viewst integrates with design tools like Figma and Photoshop for importing assets. It also offers direct integrations with advertising platforms, including Meta Ads Manager, Google Display & Video 360, and Google Campaign Manager, with webhook and tailor-made integrations available on higher plans.

5. Is Viewst suitable for teams? Yes, Viewst is built for team collaboration. The Plus, Premium, and Enterprise plans offer features like project workspaces, roles and permissions control, real-time discussions, status and deadline tracking, and assignee management.

6. Does Viewst use AI? Yes, the platform includes several AI features to assist in the creative process. These tools include AI background removal, an AI copy generator, an AI auto localization generator, and an AI image generator.

Bottom Line: Should Content Creators Choose Viewst?

Viewst is a powerful solution for advertising design teams, agencies, and marketers who need to produce a high volume of digital ads efficiently. Its core strength lies in its ability to take a single design and automate the creation of countless animated HTML5 variations, perfectly sized for any ad network. The platform's emphasis on maintaining brand consistency through locked brandbooks and streamlining workflows with real-time collaboration tools makes it particularly valuable for teams.

The main advantages are the significant time savings from automated resizing and bulk generation, the ability to add animation without specialized software, and the production of editable HTML5 code that simplifies last-minute changes. For creative teams struggling with the manual, repetitive tasks of ad production, Viewst offers a robust platform to scale creative output, launch campaigns faster, and enable more extensive A/B testing.