Viewst

Brief Overview of Viewst

Viewst is a production tool specifically designed for advertising design teams, enabling them to create, adapt, and deliver high-quality ad content more efficiently. The primary problem Viewst solves for content creators is the challenge of scaling advertising campaigns rapidly across diverse platforms, audiences, and formats without compromising creative quality or brand integrity. Its core approach revolves around the concept of "One master asset. Unlimited possibilities," allowing teams to transform a single master creative into a multitude of campaign-ready assets. Viewst supports a variety of ad content types, including social media ads, display banners, video ads, carousel posts, and vertical stories. Notable differentiators mentioned include its no-code animator for dynamic HTML5 ads, robust master asset management capabilities, and live support from human experts, all aimed at making the creative pipeline faster and smarter.

Key Features for Content Creators

Viewst offers several features to enhance the ad creation process for content creators:

• Master Asset Management: Creators can upload one master creative, and Viewst instantly generates unlimited derivatives. This feature significantly saves time by automating the creation of variations for different formats, sizes, languages, CTAs, and design styles, reducing repetitive manual work in ad production.
• Multi-Format Adaptation: This tool automatically adapts the master asset into any required size or specification, such as social media content, display banners, video ads, and vertical stories. For creators, this ensures pixel-perfect assets tailored for various platforms without the need for tedious manual resizing.
• Audience Personalization at Scale: Viewst facilitates the rapid creation of targeted ad versions for different demographics, geographies, languages, or customer segments. This helps advertising content creators tailor their messages effectively, potentially boosting engagement.
• Brand Consistency. Guaranteed: The platform helps maintain full creative control and brand integrity across every ad variation. Creators benefit from features that prevent broken templates, messy resizing, and off-brand visuals, ensuring a consistent brand presentation.
• Collaborative Production: Viewst provides a unified platform where design and marketing teams can review, adjust, and approve ad derivatives in real-time. This improves workflow efficiency for creative teams, enabling smoother collaboration and quicker turnaround on ad campaigns.
• Animator: An easy-to-use, no-code animator allows users to build dynamic HTML5 ads in minutes. This empowers creators, even those without coding expertise, to produce engaging animated ad content for their campaigns.
• Global Campaign Localization: Creators can seamlessly update languages, currencies, and localized visuals at scale. This is particularly beneficial for teams managing international advertising campaigns, simplifying the adaptation of ads for diverse markets.
• Creative Testing and Optimization: Viewst enables the rapid production of A/B variations. This allows creators to efficiently test different ad creatives and optimize campaign performance based on results.

Target Users & Use Cases

Based on the information provided:

• Primary creator types: Advertising design teams, marketing teams, solo marketers, graphic designers, multimedia graphic designers, brand leads, and digital content specialists involved in ad creation.
• Experience level: The platform, with its "easy-to-use, no-code animator," is accessible for various skill levels, including those without coding knowledge, while its comprehensive features also cater to experienced advertising professionals.
• Team size: Viewst is suitable for solo creators (Standard plan) as well as small to large teams and agencies (Plus, Premium, and Enterprise plans that include collaboration features).
• Specific use cases:
  • Producing multi-format ad campaigns for web, social media, video, and display advertising.
  • Localizing global advertising campaigns with different languages, currencies, and visuals.
  • Quickly refreshing and iterating on existing ad creatives without starting from scratch.
  • Generating A/B test variations for creative optimization and performance testing.
  • Creating dynamic HTML5 animated ads without requiring coding skills.
  • Efficiently managing and adapting a single master ad creative into numerous versions for various needs.
• Content types: Viewst is best suited for creating advertising content, including display banners, social media ads (such as carousel posts and vertical stories), video ads, and dynamic HTML5 ads.

Viewst Pricing & Value for Creators

Viewst offers several subscription plans, with a 15% saving on annual billing:

• Free Trial: Prominent "Start free trial" and "Sign up for free" buttons suggest an option to test the platform before committing.
• Standard Plan: Priced at $110 per month (billed annually), this plan is tailored for solo marketers & designers. It includes unlimited animations, unlimited preview share links, unlimited HTML5 downloads accepted by all ad networks, 20 MP4 & GIF downloads, and 3 brandbooks.
• Plus Plan: At $210 per user per month (billed annually), this plan is designed for teams requiring real-time collaboration. It offers unlimited animations, unlimited preview share links, unlimited HTML5 downloads, 50 MP4 & GIF downloads per user, and 5 brandbooks per user.
• Premium Plan: Costing $400 per user per month (billed annually), this plan is for teams requiring real-time analytics. It includes all features of the Plus plan, with an increase to 150 MP4 & GIF downloads per user and 20 brandbooks per user.
• Enterprise Plan: This plan offers custom pricing for large teams with particular needs, featuring invoice billing and tailored terms.

Bottom Line: Should Content Creators Choose Viewst?

Viewst is a highly recommended ad production tool for advertising design teams and marketers who need to create and scale ad campaigns efficiently across multiple formats and platforms. The platform's main strength is its ability to transform a single master asset into numerous variations quickly, which is invaluable for maintaining brand consistency, localizing content, and personalizing ads at scale. The no-code HTML5 animator is a significant competitive advantage, empowering creators to produce dynamic and engaging ads without needing specialized coding skills. For solo ad creators or small design teams, the Standard plan provides a robust set of features. Larger teams involved in advertising content creation will find the collaborative capabilities and higher usage limits of the Plus and Premium plans beneficial. Overall, Viewst offers a strong value proposition for creators looking to accelerate their ad production workflow and deliver high-quality, adaptable advertising content.