Headlines Sharethrough

Brief Overview of Sharethrough

Sharethrough is a human-centric programmatic advertising platform designed to enhance the digital ad experience across every channel. The platform works to solve the problem of declining user attention by automatically improving standard ad formats to make them more engaging and effective. Its core technology focuses on research-backed ad enhancements that improve metrics like comprehension, awareness, and brand lift. This multistreaming solution is built for both advertisers and publishers, offering tools to maximize campaign outcomes and monetization. A key differentiator for Sharethrough is its deep commitment to sustainability in ad tech, providing solutions that help decarbonize the programmatic supply chain. The platform curates inventory based on quality, directness, and sustainability, positioning itself as a comprehensive solution for modern digital advertising needs. It has also merged with Equativ, forming one of the largest independent ad platforms worldwide.

Sharethrough Key Features for Content Creators

Sharethrough offers a suite of features designed to improve advertising effectiveness and publisher revenue. These tools focus on enhancing user attention and delivering better campaign results.

• Automatic Ad Enhancements: The platform’s proprietary technology automatically enhances standard ad formats across display, video, and CTV. This process is designed to improve user attention and performance without requiring advertisers to create new assets.
• Dynamic Video Captions: To address the prevalence of muted video consumption, this feature adds captions to video ads. This enhancement can lead to a 56% increase in comprehension and a 40% increase in video completion rate (VCR), as research shows 72% of users are more likely to watch mobile videos with captions.
• Display Countdown: For promotional campaigns, Sharethrough offers a countdown widget that can be added to display ads. This feature creates a sense of urgency and has been shown to generate a 106% increase in awareness of a promotion's date.
• CTV Ad Enhancements: The platform provides specialized enhancements for Connected TV (CTV) advertising. Features like the CTV Sports Ticker and Countdown Overlays are built to capture viewer attention and improve message recall on larger screens.
• Inventory Curation: Sharethrough offers curated inventory packages to meet specific advertiser goals. This curation is based on performance metrics, audience segments, context, and even carbon emissions, allowing for highly targeted and efficient campaigns.
• Sustainability with GreenPMPs™: In partnership with Scope3, Sharethrough provides Green Private Marketplaces (GreenPMPs™). This initiative allows advertisers to run carbon-neutral campaigns by compensating for emissions and prioritizing low-carbon media, aligning with corporate sustainability goals.
• Malvertising Protection: The platform is recognized as a top-ranking Supply-Side Platform (SSP) for its reliability against malvertising. This focus on security provides a safer ecosystem for both advertisers and publishers.
• SmartSuite™ Technology: For publishers, SmartSuite™ is a technology package designed to optimize revenue and enhance the on-site ad experience. It helps publishers monetize their content effectively while respecting their audience.
• Omnichannel Capabilities: Sharethrough operates across multiple channels and formats, offering a unified platform for advertisers to manage display, native, video, and CTV campaigns.
• Native Advertising Solutions: The platform provides robust native advertising capabilities, allowing ads to fit seamlessly into the user experience. It also offers a Headline Analyzer tool to help craft more effective ad headlines.

Sharethrough Target Users & Use Cases

Sharethrough is designed for professionals within the digital advertising ecosystem, including advertisers, agencies, and publishers who are focused on performance, quality, and sustainability.

• Primary Creator Types: The platform serves two main groups: digital advertisers and media agencies looking to execute effective campaigns, and online publishers seeking to monetize their content with high-quality, user-respecting ads.
• Experience Level: The tools and terminology suggest a user base of experienced professionals, including programmatic traders, media buyers, and publisher revenue operations teams who are familiar with concepts like PMPs, header bidding, and performance KPIs.
• Team Size: Sharethrough caters to a wide range of organizations, from individual campaign managers to large, global media agencies like OMD and Havas Media, as well as major publisher groups such as CafeMedia and Freestar.

Specific Use Cases:

• Executing brand awareness campaigns using enhanced video ads with Dynamic Video Captions to maximize message comprehension.
• Driving sales for a limited-time offer by incorporating the Display Countdown feature into banner ads to create urgency.
• Running carbon-neutral advertising campaigns through GreenPMPs™ to meet corporate sustainability and ESG targets.
• Improving brand lift metrics for retail clients by increasing ad favorability and purchase intent through research-backed enhancements.
• Monetizing a publisher’s website with high-quality native ads that blend into the content feed and provide a positive user experience.
• Reaching audiences on streaming services with engaging CTV ad formats that capture attention during commercial breaks.
• Ensuring brand safety and protecting users by running campaigns on a secure ad exchange with a proven record against malvertising.
• Targeting niche audiences or seasonal events with pre-built, curated inventory packages for holidays, sports, or specific demographics like Gen Z.

Bottom Line: Should Content Creators Choose Sharethrough?

Sharethrough is a highly suitable platform for advertisers and publishers who prioritize performance, user experience, and corporate responsibility. It is particularly valuable for those looking to move beyond basic programmatic advertising and leverage technology to capture genuine user attention.

The main advantages of the platform lie in its proprietary ad enhancement technology, which automatically improves creative performance across all major channels. Features like Dynamic Video Captions and CTV Overlays are backed by research and demonstrably lift key brand metrics. Furthermore, its leadership in sustainable advertising with GreenPMPs™ provides a clear path for brands and publishers to reduce their carbon footprint. The platform’s strong standing in ad quality and security against malvertising adds another layer of trust and reliability.

For advertisers aiming to achieve better outcomes and for publishers focused on sustainable, high-quality monetization, Sharethrough presents a sophisticated and effective solution. The recent merger with Equativ further strengthens its global presence, making it a formidable player in the independent ad tech landscape.