Gleam

Brief Overview of Gleam

Gleam is a marketing platform designed to help businesses and content creators accelerate growth through interactive campaigns. Its primary purpose is to provide a suite of tools for running viral social media competitions, giveaways, and sweepstakes. The platform solves the problem of audience stagnation and low engagement by incentivizing user actions, such as social media follows, shares, and email sign-ups. Gleam is comprised of four main applications: Competitions, Rewards, Captures, and Galleries, each targeting a different aspect of growth marketing. This all-in-one giveaway software allows creators to build and launch campaigns in minutes, using customizable widgets that can be embedded on websites, blogs, and e-commerce stores. The core of its approach is rewarding users for completing verified actions, which drives lead generation and expands a brand's reach organically.

Gleam Key Features for Content Creators

• Viral Competitions & Giveaways: The platform's central feature allows users to create powerful giveaways and contests designed to grow a customer base and attract new followers. Campaigns can be built quickly to drive engagement across various social platforms.

• 100+ Entry Methods & Integrations: Gleam offers extensive flexibility with over 100 ways for users to enter a competition. It integrates with a wide range of marketing and social media channels, allowing creators to reward actions like following on Twitch, visiting a YouTube channel, or joining an email list.

• Verified Actions: A key capability is the automatic verification of entries with social networks. This ensures that actions, such as a follow or a share, have actually been completed, providing real value to the creator and saving time on manual verification.

• Built-in Viral Sharing: Campaigns can be turned into referral drivers by awarding bonus entries to participants who refer their friends. The system generates custom viral share links that support over 10 different sharing methods to maximize reach.

• Embeddable Contest Widget: Gleam provides a widget that can be embedded directly onto a website, landing page, blog, Shopify store, or even a Linktree. This keeps traffic on the creator's own properties, engaging their audience directly.

• Customizable Campaigns: Users can design marketing campaigns that align with their brand's aesthetic. The platform allows for customization of colors, layouts, and imagery to match a brand's social media presence and website design.

• Flexible Winner Selection: Gleam provides three distinct methods for choosing winners. Creators can instantly and randomly generate winners, create leaderboards where the user with the most entries wins, or manually hand-pick the best submissions for skill-based contests.

• Photo Contests & UGC: The platform supports photo contests that encourage an audience to share branded photos and generate valuable user-generated content (UGC). Submissions can be collected from various social networks.

• Unlockable Rewards: Through the Rewards app, creators can offer instant-win prizes like gift cards, discounts, or exclusive content. These rewards are unlocked when a user completes a specific action, which helps drive sales and lead generation.

• Social Galleries: The Galleries app allows creators to collect, curate, and display social content in stylish, customizable galleries. It can automatically import content from hashtags and mentions to showcase social proof and UGC directly on a website.

Gleam Target Users & Use Cases

Gleam is a versatile platform suitable for a wide range of users, from individual content creators to large e-commerce businesses. Its easy-to-use builder and pre-made templates make it accessible for beginners, while its advanced integrations and customization options cater to experienced marketing professionals. The tool is effective for solo operators as well as marketing teams within larger organizations.

Primary user types include:

• E-Commerce and Shopify Store Owners
• Content Creators and Podcasters
• Streamers
• Musicians
• Agencies
• B2B and SaaS Companies
• Event Organizers
• Cryptocurrency Projects

Specific use cases for Gleam include:

• Growing an Email List: Incentivizing newsletter sign-ups with giveaway entries.
• Running Refer-a-Friend Contests: Encouraging viral sharing by rewarding users for bringing in new participants.
• Promoting a YouTube Channel: Awarding entries for visiting a YouTube channel or subscribing.
• Increasing Social Media Following: Requiring follows on platforms like Instagram, X (formerly Twitter), and TikTok to enter a contest.
• Collecting User-Generated Content: Launching photo contests where users submit their own content featuring a brand or product.
• Driving Sales with Instant Rewards: Offering discount codes or coupons to users who complete a specific action.
• Generating Leads with Popups: Using the Captures app to create targeted opt-in forms on a website.
• Showcasing Social Proof: Displaying authentic customer photos and posts in a gallery on an e-commerce site.

How to Get Started with Gleam

Launching a campaign with Gleam is a straightforward process designed to be completed in just a few clicks.

1. Create a Giveaway: Start by using the easy builder or selecting from a variety of pre-made templates tailored to specific goals, such as growing an email list or running a photo contest.
2. Customize the Campaign: Define the prizes, set the entry methods from over 100 available actions, and customize the look and feel of the widget to match your brand.
3. Launch the Campaign: Embed the contest widget on your website, blog, or a dedicated landing page to start collecting entries.
4. Drive Viral Action: Promote the campaign across social media and encourage participants to use the built-in referral features to share it with their friends for bonus entries.
5. Draw Winners: Once the entry period ends, use the dashboard to track entries, remove fraudulent ones, and select winners randomly, manually, or based on the highest number of entries.

Frequently Asked Questions About Gleam

• Can I Use Gleam Competitions for Free?: Yes, it is possible to create a free account with Gleam. The free plan allows you to try basic features and run a minimal campaign at no cost.

Bottom Line: Should Content Creators Choose Gleam?

Gleam is a robust and effective solution for any creator, brand, or business focused on rapid audience growth and engagement. Its strength lies in its comprehensive suite of tools that go beyond simple giveaways, incorporating rewards, lead capture forms, and user-generated content galleries. The platform is highly recommended for those who want to run social media competitions that generate tangible results, thanks to its verified actions feature that ensures every entry corresponds to a completed task.

The main advantages of using Gleam are its vast library of integrations, the built-in viral sharing mechanism, and the high degree of campaign customization. Whether the goal is to grow an email list, boost social media followers, or drive sales, Gleam provides a targeted template and the tools to execute the campaign successfully. For creators looking for an all-in-one platform to launch interactive marketing campaigns that deliver measurable growth, Gleam presents a compelling and powerful option.