Ocean

Brief Overview of Ocean.io

Ocean.io is a prospecting data platform designed to help B2B companies achieve more efficient revenue growth by providing high-quality leads. Its primary purpose is to solve the challenge of finding and targeting the right accounts and contacts for sales and marketing efforts. The platform utilizes Lookalike Search technology, along with AI-powered company and people search, to identify prospects similar to a company's ideal customers. Ocean.io supports B2B sales and marketing teams by enabling them to build precise audience lists for their campaigns. A key differentiator is its focus on fresh, relevant, intelligent data, moving beyond simple scraping of public profiles to offer a more analyzed and organized dataset. It also provides verified emails and phones to improve outreach effectiveness.

Key Features for Content Creators

For sales and marketing professionals creating targeted B2B content and campaigns, Ocean.io offers several impactful features:

• Lookalike Search: This core feature allows content creators to identify new ideal accounts and contacts by simply providing the URL of an existing ideal customer. This helps in building highly relevant prospect lists, ensuring that marketing messages and sales outreach are directed at audiences with the highest potential for engagement, saving significant time in audience research.
• AI People Search: Enables creators to find specific individuals within target companies who are most likely to need their solution. This facilitates the creation of highly personalized outreach content, improving response rates by replicating success with contacts similar to past positive engagements.
• Verified Emails and Phones: Provides access to verified contact information, which is crucial for content creators focused on outreach. This feature helps protect sender reputation, reduce bounce rates, and ensure that carefully crafted sales and marketing messages actually reach the intended recipients, maximizing campaign impact.
• Fresh, Relevant, Intelligent Data: Ocean.io emphasizes data quality by collecting, analyzing, normalizing, and organizing its information. For content creators, this means access to up-to-date and accurate company details, enabling them to tailor their content with relevant insights and avoid targeting outdated or irrelevant prospects.
• Hyper-Targeted Campaign Building: The platform allows users to build precise audience lists. This empowers content creators to develop and deliver hyper-targeted messages tailored to resonate with specific segments, leading to increased engagement and better conversion rates for their campaigns.
• API Access: For teams with development resources, the RESTful API allows integration of Ocean.io's lookalike data directly into their existing applications and workflows. This can automate and scale the process of enriching CRMs or personalizing content for large audiences, enhancing the efficiency of content creation and distribution systems.

Target Users & Use Cases

Based on the website's information and testimonials:

• Primary creator types: Sales teams, Marketing teams, Growth Marketers, Sales Developers, and Founders involved in B2B outreach and campaign creation.
• Experience level: The platform appears suitable for professionals in B2B sales and marketing. While the core search is user-friendly, features like API access cater to users with technical proficiency.
• Team size: Supports both individual users (e.g., a Growth Marketer at Monta) and larger sales/marketing departments (e.g., Tele2).
• Specific use cases:
  • Identifying and targeting ideal B2B customers using Lookalike Search.
  • Building precise audience lists for hyper-targeted sales and marketing campaigns.
  • Finding specific contacts within companies for personalized outreach.
  • Uncovering new market opportunities and companies beyond existing CRM data.
  • Scaling outreach efforts with verified contact data.
  • Powering custom applications with B2B data via API.
• Content types: Best suited for creating targeted B2B sales emails, marketing campaign messages, and personalized outreach sequences.

Ocean.io Pricing & Value for Creators

The website indicates that Ocean.io offers a Free Trial, allowing potential users to test its capabilities. Specific details regarding paid plan costs and structures are available on the dedicated pricing page of the Ocean.io website. The platform highlights benefits such as a dedicated CSM, Global Coverage, and being GDPR compliant. Value for B2B content creators is demonstrated through reported outcomes like increased lead conversion (+25%), reduced cost per MQL (-22%), and doubled demo booking rates.

Bottom Line: Should Content Creators Choose Ocean.io?

Ocean.io is a valuable B2B prospecting tool for sales and marketing professionals who are responsible for creating and executing targeted outreach campaigns. If your goal is to efficiently find high-quality leads that mirror your best customers and to ensure your content reaches the right people, Ocean.io offers compelling features. Its main competitive advantages lie in its Lookalike Search technology, emphasis on fresh and intelligent data, and provision of verified contact information. For content creators in the B2B space, this translates to more effective campaigns, higher engagement rates, and ultimately, more efficient revenue growth.