Latana

Brief Overview of Latana

Latana is an advanced brand tracking and consumer insights platform designed to provide organizations with accurate data on brand perception. The primary problem it solves is the high cost and limited scope of traditional brand research methods, which often rely on small, incentivized panels. Latana utilizes an AI-powered, non-incentivized research platform that conducts micro-surveys to access a broad and representative consumer base. This analytics platform operates in over 150 countries, enabling global performance tracking.

The core of the solution is its ability to generate a high volume of responses—up to 100,000 interviews per brand, per year, in each country. This approach delivers precise results with low margins of error, even for niche audience segments. By providing an end-to-end solution from data collection to an intuitive insights dashboard, Latana equips marketers and brand strategists with the reliable data needed to make informed marketing decisions and measure brand health over time.

Latana Key Features for Content Creators

• Global Brand Tracking: The platform operates in over 150 countries and territories, along with major cities and regions. This allows brands to measure and compare their performance across diverse international markets.
• Non-Incentivized Sampling: Latana's methodology accesses consumers who do not typically participate in research panels. This approach is designed to gather honest answers and avoid fraud, bots, or professional survey respondents for higher data quality.
• Large-Scale Data Collection: The platform can conduct up to 100,000 interviews per brand, per year, in each market. This large sample size provides unprecedented accuracy and granular insights into consumer perception.
• High-Precision Results: With its large sample sizes, Latana delivers data with margins of error below 2%. This level of precision applies even to niche audience segments and smaller sub-brands, giving users confidence in the data.
• Intuitive Analytics Dashboard: All data is presented in a user-friendly dashboard that provides monthly updates on key developments. The dashboard includes features like automated p-tests and default margin of error displays to simplify data interpretation.
• Flexible and Modular Plans: Latana offers three distinct plans—Essential, Pro, and Custom—that cater to different brand sizes and needs. Users can also add extra research modules, brands, or segmentations at any time during their contract.
• Advanced Audience Segmentation: Users can track brand performance across multiple custom audience segments. The Essential plan includes two segments, the Pro plan includes three, and the Custom plan allows for up to ten, enabling deep dives into specific consumer groups.
• Comprehensive KPI Tracking: The platform tracks a wide range of standard Key Performance Indicators (KPIs), including brand awareness, consideration, perception, preference, purchase drivers, and source of awareness. Custom KPIs can also be added.
• Unlimited User Access: All plans come with full access to the dashboard for an unlimited number of users. This ensures that entire teams can view and analyze brand tracking data without incurring extra seat-based costs.
• Dedicated Support: Depending on the selected plan, customers receive support from a dedicated client service team, a research team, or a data science support team to ensure a seamless experience and help with data interpretation.

Latana Target Users & Use Cases

Latana is built for marketing professionals who rely on data to guide their strategy and measure performance. The platform's tiered structure makes it suitable for a wide range of organizations, from small brands to established market leaders.

• Primary Creator Types: The primary users are Marketers, Brand Strategists, Insights Managers, and Agencies who need reliable data on consumer perception and brand health.
• Experience Level: The intuitive dashboard is designed for ease of use, making it accessible for various experience levels. However, the depth of data and advanced analytics tools in higher-tier plans are best suited for experienced research and data professionals.
• Team Size: With unlimited user access included in all plans, the platform is well-suited for both solo managers and large, collaborative marketing teams.

Specific Use Cases:

• Tracking brand awareness and perception when entering a new international market.
• Benchmarking brand performance against up to 50 competitors in a single view.
• Monitoring brand health and key performance indicators on a monthly basis.
• Analyzing consumer perception across niche and highly specific audience segments.
• Measuring the impact of marketing campaigns on brand consideration and preference.
• Understanding purchase drivers within a specific product category.
• Converting survey data into real population numbers to understand market size and penetration.
• Generating reports and exporting data for strategic decision-making and stakeholder presentations.

Frequently Asked Questions About Latana

• Can I use different plans for different markets? Yes, Latana allows for a flexible setup where you can use different plan types to track multiple markets. This ensures you get the right level of insight for each specific region based on your business priorities.

• What brand KPIs does Latana track? The platform tracks a comprehensive set of standard KPIs, including brand awareness, consideration, perception, preference, understanding, purchase drivers, brand associations, brand image, source of awareness, and brand purchase.

• Is there a trial available for Latana? Yes, there is a low-cost, no-commitment trial option. This allows potential users to experience the platform and the value of its insights firsthand before committing to a longer-term contract.

• What are the standard contract lengths? Contracts for Latana's brand tracking services start at a minimum of 12 months. Preferential rates are available for multi-year or multi-market agreements.

• Can I add more tracking modules during my contract? Yes, the platform is designed to be flexible. You can add additional KPIs, brands, segments, and bolt-on modules at any point during your active contract term.

• How is the per-market price determined? The final price per market can vary. It depends on factors such as the complexity of the market, the incidence rates of the target audience, and the size of the brands being tracked.

Bottom Line: Should Content Creators Choose Latana?

Latana is a powerful and highly specialized analytics platform for any brand or organization that needs to accurately measure its perception among consumers on a global scale. Its primary advantage lies in its advanced data collection methodology, which uses non-incentivized sampling and massive interview volumes to deliver precise and reliable insights. This approach provides a clear view of brand health, free from the biases often found in traditional research panels.

The platform's flexibility, with its modular plans and ability to track niche segments, makes it a scalable solution for brands at different growth stages—from startups entering new markets to category leaders requiring comprehensive, tailored tracking. The intuitive dashboard, unlimited user access, and dedicated support further enhance its value by making complex data accessible to entire marketing teams.

For marketers, strategists, and insights managers who want to base their decisions on fact rather than gut feeling, Latana offers a robust and trustworthy solution for understanding brand performance and driving strategic growth.