GWI

Brief Overview of GWI

GWI is a global consumer research platform designed to provide businesses with direct access to audience insights. The platform addresses the critical challenge of understanding consumer behavior by replacing assumptions with reliable, evidence-based data. Its core technology is built upon more than 15 years of continuous global surveys, representing the views of over three billion consumers across more than 50 markets. This analytics platform allows teams to explore consumer attitudes, preferences, and media habits with significant granularity. GWI is engineered for a range of business functions, from marketing and sales to product development, offering an intuitive interface and an AI assistant to make complex data accessible. The platform's primary goal is to empower organizations to make informed decisions confidently.

GWI Key Features for Content Creators

• Extensive Global Data: GWI provides access to a massive dataset collected over 15 years from 50+ markets. This data represents over three billion consumers, offering a comprehensive view of global and local trends.
• GWI Spark AI Assistant: An integrated AI assistant, GWI Spark, allows users to ask questions in natural language and receive instant insights. This feature makes the data accessible to team members without a deep research background, speeding up the process of finding relevant information.
• Specialized Data Sets: Beyond the GWI Core dataset, the platform offers specialized add-ons for specific industries. These include GWI Consumer Tech, Gaming, Sports, Luxury, Travel, Automotive, and Alcohol, providing targeted insights for niche markets.
• GWI Consumer Tech Add-on: This specific module offers a deep dive into consumer attitudes in nine key markets: Australia, Canada, France, Germany, Italy, Singapore, Spain, the UK, and the USA. It covers device ownership, brand preference, purchase drivers, and desired product features.
• Custom Surveys: For highly specific research needs not covered by existing data, GWI can run precisely targeted custom surveys. This allows businesses to get answers on any topic directly from their desired audience.
• Intuitive Platform Tools: The platform is equipped with practical tools for analysis and visualization. Users can create custom charts, build interactive dashboards, and generate crosstabs to explore relationships within the data.
• Deep Audience Profiling: With over 50,000 profiling points in GWI Core, users can build and analyze incredibly niche audiences. This granularity helps in understanding specific consumer segments, such as their media habits and consumption patterns.
• Globally Harmonized Data: The data is harmonized globally, which enables direct and accurate comparisons of consumer behaviors and attitudes across different countries and regions.
• Expert Support Services: For teams needing additional support, GWI offers expert services. Their team can analyze the data and deliver actionable insights in formats like infographics, presentations, or whitepapers.

GWI Target Users & Use Cases

GWI is built for any team that needs to make evidence-based decisions about consumers. The platform is versatile enough to serve users with varying levels of research expertise, from seasoned analysts to marketing generalists.

• Primary User Types: The primary users are Marketing teams, Research teams, Product teams, and Sales teams within both brands and agencies.
• Experience Level: The intuitive platform and GWI Spark AI assistant make it accessible for beginners, while the powerful crosstab tools and immense data depth cater to expert researchers.
• Team Size: It is suitable for teams of all sizes that require access to reliable consumer data for strategic planning.
• Specific Use Cases:
  • Media Planning: Understanding the media consumption habits of a target audience to optimize ad spend.
  • Agency Pitching: Using hard data to support creative strategies and win new business.
  • Content Strategy: Identifying topics and trends that resonate with a specific audience to inform content marketing.
  • Sponsorship & Partnerships: Evaluating potential partnerships by analyzing audience overlap and brand affinity.
  • Audience Segmentation: Creating detailed profiles of niche consumer groups to tailor messaging and products.
  • Product Development: Uncovering consumer priorities and feature preferences to guide innovation.

Frequently Asked Questions About GWI

• What kind of data does GWI provide? GWI provides global survey data on consumer behavior, attitudes, media consumption, purchase drivers, and brand preferences. The data is collected directly from consumers in over 50 markets.

• How many markets does GWI cover? The platform includes data from over 50 markets worldwide, representing the views of more than three billion consumers. The GWI Consumer Tech add-on focuses specifically on nine of these markets.

• What is GWI Spark? GWI Spark is an AI assistant integrated into the platform. It allows users to ask questions using natural language and get instant, reliable insights from the survey data, making research faster and more accessible.

• Can I get data on a topic not covered in the platform? Yes. GWI offers custom surveys that can be precisely targeted to any audience to gather insights on specific topics that are not available in their existing datasets.

• Who is the typical user of GWI? GWI is used by a wide range of professionals, including marketing, research, product, and sales teams at some of the world's largest brands and agencies. It supports use cases from media planning to content strategy.

Bottom Line: Should Content Creators Choose GWI?

GWI is a powerful analytics platform for any brand, agency, or creator who needs to ground their strategy in reliable consumer data. It is particularly valuable for those operating in multiple markets or targeting niche audiences. The main advantage of GWI is the sheer scale and depth of its globally harmonized survey data, which has been collected for over 15 years. The addition of the GWI Spark AI assistant makes this vast repository of information accessible to users without a formal research background, democratizing access to insights.

For teams that need to understand consumer motivations, media habits, and purchasing drivers, GWI provides the tools to move beyond guesswork. It is a robust solution for making data-driven decisions, building detailed audience profiles, and developing strategies that resonate with target consumers.