Editby

Brief Overview of Editby

Editby is an AI-powered platform designed specifically for ecommerce and retail brands to automate the creation of personalized marketing campaigns. The primary problem it solves is the immense time and effort required to produce thousands of marketing assets for each campaign, a process that can take months. By leveraging artificial intelligence, this marketing campaign solution significantly shortens production timelines to just days. The core technology involves an AI that learns a brand's specific communication DNA by analyzing its guidelines and past campaigns.

This allows the system to generate new, on-brand content at scale. Editby supports the creation of a wide variety of marketing materials, including social media posts, ads, newsletters, blog articles, and press notes. Its key differentiators are its ability to maintain strict brand consistency across all generated content and its built-in functionality for localizing campaigns for different markets and languages automatically. This makes it a powerful tool for brands looking to scale their marketing efforts efficiently without sacrificing quality or brand identity.

Editby Key Features for Content Creators

• AI Brand Learning: The platform's AI learns a brand's unique identity by analyzing two key inputs: the brand's official mandatories and guidelines, and examples of past successful campaigns. This ensures all newly generated content aligns with the established tone, style, and messaging.
• Automated Campaign Generation: After learning the brand identity, Editby can generate thousands of content pieces for a new campaign automatically. Users simply select the content types they need, such as social media ads or email newsletters, and the platform produces the materials.
• Built-in Content Localization: The tool is designed to create campaigns that are localized for each market and language. This feature automates the complex process of adapting marketing messages for different regions, helping brands scale their global presence.
• Collaborative Review and Editing: Generated content is not final upon creation. Teams can collaboratively review and edit all materials within the platform to ensure they meet the required standards before being published.
• Workflow Integration: Editby integrates with existing workflows to streamline the content management process. It supports connections with tools like Shopify and CSV files, allowing for a smoother transition of data and assets.
• Multi-Brand Management: The platform is built to support companies that manage multiple brands. The Basic plan allows for up to 3 company brands, while the Enterprise plan offers support for an unlimited number of brands.
• AI-Powered Image Tools: Beyond text, the platform includes tools for image creation, image editing, and image suggestions. This helps teams create a complete, visually consistent campaign without needing to switch between multiple applications.
• Dedicated Support and Onboarding: Both pricing tiers include dedicated support and a guided jumpstart implementation process, ensuring teams can get up and running on the platform effectively.

Editby Target Users & Use Cases

Editby is tailored for marketing leaders and their teams within ecommerce and retail companies. The platform is designed for professionals who face the challenge of scaling personalized marketing efforts across multiple channels and regions. With plans accommodating small teams of three up to unlimited members, it serves both growing businesses and large enterprises.

Specific use cases include:

• Global Product Launches: Generating complete, localized marketing kits for a new product launch across several countries simultaneously.
• Seasonal Marketing Pushes: Quickly creating a high volume of ads, social media posts, and email campaigns for events like Black Friday or holiday sales.
• Maintaining Brand Consistency: Ensuring a unified brand voice and visual identity across all digital touchpoints, from press releases to social media ads.
• Scaling Content Production: Dramatically increasing the output of marketing materials without needing to expand the in-house team or rely on multiple agencies.
• Rapid A/B Testing: Automatically generating numerous variations of ad copy and visuals to test campaign effectiveness.
• Content Repurposing: Transforming a single piece of content, like a blog post, into a full campaign with social posts, newsletters, and press notes.
• Entering New Markets: Efficiently translating and adapting existing successful campaigns for new geographical markets.

How to Get Started with Editby

Getting a campaign up and running with Editby involves a straightforward, three-step process designed to teach the AI a specific brand identity.

1. Define Your Brand's DNA: The first step is to provide the AI with your brand's core communication rules. This involves inputting brand mandatories and guidelines directly into the platform.
2. Train the AI with Past Campaigns: Next, users upload examples of previous marketing campaigns. Editby analyzes this content to learn the brand's unique voice, style, and visual identity, effectively copying its successful patterns.
3. Generate and Review New Campaigns: Once the AI is trained, users can create new campaigns. They select the required content types (e.g., social posts, ads, articles), and the platform automatically generates thousands of assets. These can then be reviewed and edited collaboratively by the team before final approval.

Frequently Asked Questions About Editby

Does Editby offer a free trial? Yes, there is a 14-day free trial available. You can cancel at any time during this period without being charged.

What payment methods are accepted? The platform accepts all major credit cards as well as PayPal for subscription payments.

Can I change my subscription plan? Yes, you can upgrade or downgrade your plan at any time directly from your account settings to better suit your team's needs.

Is it possible to cancel a subscription? Subscriptions can be canceled at any time. This action can be performed within the account settings of the platform.

Are there discounts for non-profits? Yes, a 50% discount is offered for non-profit organizations. To receive the discount, organizations need to contact the Editby team directly.

Bottom Line: Should Content Creators Choose Editby?

For marketing teams in the ecommerce and retail sectors struggling with the sheer volume and complexity of modern campaign creation, Editby presents a compelling solution. Its core value lies in its ability to drastically reduce production time from months to days while enforcing strict brand consistency across every piece of content. The platform's strengths are its AI-driven automation, which learns a specific brand's voice, and its integrated localization features that simplify global marketing efforts.

The inclusion of collaborative tools, workflow integrations, and multi-brand support makes it a scalable platform suitable for both small teams and large enterprises. While the platform is currently in private beta, its focused approach to solving a significant pain point for retail and ecommerce brands makes Editby a valuable tool for any marketing leader looking to scale personalized content creation efficiently and effectively.