Campaigner

Brief Overview of Campaigner

Campaigner is an advanced email marketing platform designed to help businesses grow through automated and personalized communication. This multistreaming solution provides a suite of tools for crafting intricate customer journeys using both email and SMS. The core of the platform is its intuitive visual workflow builder, which allows marketers to design, implement, and validate complex automation sequences without extensive technical knowledge. Campaigner solves the problem of generic, ineffective outreach by enabling deep personalization based on user data, behavior, and demographics. It also addresses list growth and visitor conversion with a unique feature for identifying anonymous website traffic. With additional tools for sender reputation management and collaborative template creation, Campaigner offers a comprehensive email and SMS marketing toolkit.

Campaigner Key Features for Content Creators

• Automation Workflow Builder: This feature provides an intuitive visual builder to craft simple or advanced customer journeys. Users can select triggers and drag them into place to map out the entire workflow. The system includes a validation tool to check for errors before activation, ensuring smooth execution.
• Multi-channel Support: The platform integrates SMS marketing directly into its automation workflows. Users can incorporate SMS triggers alongside email, creating a more comprehensive communication strategy. This allows for reaching customers on multiple channels within a single, unified journey.
• AI Insight Builder: An available add-on, the AI Insight Builder uncovers detailed information about contacts using plain language queries. Marketers can search for attributes like age, gender, location, income, net worth, and professional details to build highly targeted segments.
• Capture by Campaigner: This tool is designed to convert anonymous website visitors into subscribers and customers. It identifies visitors who haven't taken an action, allowing businesses to engage them, grow their email list, and retarget shoppers who abandon carts. This feature is available to US-based customers.
• Reputation Defender: To maintain list health and protect sender reputation, this built-in list verification tool periodically scans email addresses. It returns a rating for each contact, providing visibility into potential delivery issues and helping to prevent hard bounces.
• Advanced Personalization: Campaigner enables 1:1 email conversations through robust personalization options. Marketers can use custom fields, geolocation, purchase behavior, and past engagement data to create dynamic content that resonates with individual recipients.
• Drag & Drop Email Builder: An easy-to-use editor for building email campaigns. Users can start from scratch or choose from a library of pre-built, 100% mobile-responsive templates. This tool simplifies the design process for creating professional-looking emails.
• Full HTML Editor: For users with technical expertise, a full HTML editor is available. This allows teams to build emails from scratch with custom code or import their own HTML and make edits directly within the platform.
• Team Template Management: To facilitate collaboration, the platform includes features like access control and reusable content blocks. This allows team members to work together on campaigns without interfering with each other's work.
• Creative & Design Services: For businesses needing extra support, Campaigner offers professional services. This includes email copywriting, template creation and optimization, blog post writing, social media content, and graphic design, acting as an extension of a company's marketing team.

Campaigner Target Users & Use Cases

Campaigner is built for email marketers and businesses seeking to implement sophisticated, multi-channel communication strategies. The platform's features cater to a range of experience levels, from those who prefer a drag-and-drop visual builder to technical users who can leverage the full HTML editor. The inclusion of team management features suggests it is suitable for both solo marketers and larger, collaborative marketing teams.

Specific use cases include:

• Building Nurture Sequences: Creating automated email and SMS workflows to guide subscribers through the sales funnel.
• Abandoned Cart Recovery: Using the Capture feature to identify and retarget anonymous visitors who leave a shopping cart.
• Audience Segmentation: Leveraging the AI Insight Builder to create highly specific audience segments based on demographic and professional data.
• List Growth: Converting anonymous website traffic into known subscribers with the Capture tool.
• Maintaining List Hygiene: Using Reputation Defender to automatically scan and rate contacts to prevent deliverability issues.
• Hyper-Personalized Campaigns: Deploying emails with dynamic content based on a contact's purchase history, location, or custom data fields.
• Collaborative Email Creation: Allowing marketing teams to work together on templates using access controls and reusable content blocks.
• Outsourcing Creative Production: Engaging the Creative Services team to design templates, write copy, or create landing pages.

How to Get Started with Campaigner

Getting started with the platform is a straightforward process designed to let users explore its full capabilities.

1. Start the Free Trial: Sign up for the 30-day, full-feature free trial to gain access to all of Campaigner's tools, including Capture by Campaigner.
2. Request a Demo: For those who need more information first, an option is available to talk to an email marketing expert for a guided demo to discuss specific requirements.
3. Build a Campaign: Use the drag-and-drop editor or a pre-built template to create an initial email campaign.
4. Create a Workflow: Explore the visual automation builder to map out a customer journey that incorporates email or SMS triggers.

Frequently Asked Questions About Campaigner

Is Campaigner free? No, Campaigner is a paid service. However, it offers a 30-day full-feature free trial for new users to test the platform and its capabilities before committing to a plan.

What kind of support is available? All plans include expert phone, chat, and email support. Support hours are Monday to Friday, from 4:00 AM to 9:00 PM EST. Enterprise customers receive dedicated one-on-one time with marketing, technical, and deliverability experts.

Does Campaigner support SMS marketing? Yes, the platform includes Campaigner SMS. Users can send standalone SMS campaigns or integrate SMS triggers directly into their multi-channel automation workflows to engage customers via text.

Can I use my own HTML code for emails? Yes. In addition to a drag-and-drop builder, Campaigner provides a full HTML editor. This allows users to build emails from scratch, import their own HTML code, and make changes as needed.

Are there services to help with design and copywriting? Yes, Campaigner offers Creative & Design Services as an additional option. Their team can assist with email copy, template creation, blog posts, design audits, social media content, and graphic design.

What is Capture by Campaigner? Capture by Campaigner is a feature that helps identify anonymous website visitors. It is designed to grow email lists and retarget potential customers, such as those who abandon a shopping cart. This service is available only to US-based customers.

Bottom Line: Should Content Creators Choose Campaigner?

Campaigner is a strong choice for marketers and businesses that want to move beyond simple email blasts and implement sophisticated, automated customer journeys. Its main advantages are the visual workflow builder that combines email and SMS, the powerful personalization options, and unique tools like Capture for list growth and Reputation Defender for list hygiene. The platform is versatile enough to support both non-technical users with its drag-and-drop editor and advanced users with its full HTML editor.

The availability of an AI-powered segmentation tool and add-on creative services makes it a comprehensive solution. Potential users should note that some features, like the AI Insight Builder, are add-ons to a subscription, and the Capture tool is limited to US-based customers. Overall, Campaigner delivers a robust set of tools for businesses focused on increasing conversions and revenue through targeted, multi-channel marketing automation.