Built With

BuiltWith Technology Lookup is a comprehensive web technology information profiler designed to reveal the underlying infrastructure of any website. It serves as a powerful solution for lead generation, sales intelligence, and market analysis by identifying the specific tools and services utilized across the internet. The tool maintains an extensive database covering 109,827+ web technologies and over 673 million websites, allowing users to see which sites employ specific shopping carts, analytics packages, and hosting providers. By providing validated market adoption data, it helps sales teams improve conversions and gain a competitive edge. The platform also tracks historical data dating back to January 1985, offering a long-term perspective on technology trends. This depth of information makes BuiltWith a critical resource for businesses looking to understand their prospects' platforms before engaging in sales conversations.

BuiltWith Technology Lookup Key Features for Content Creators

• Lead Generation and List Building: BuiltWith allows for the creation of targeted lead lists from its database of over 673 million websites. Users can filter these lists by 109,827+ technologies, location, traffic levels, and specific verticals to find the most relevant prospects for their services.

• Sales Intelligence and Prospecting: The tool provides detailed knowledge of a prospect's platform before any interaction occurs. This validated market adoption data helps in tailoring sales pitches and identifying key market segment opportunities.

• Market Share and Analytics: BuiltWith delivers advanced technology market share information and country-based analytics. This feature allows users to see how specific technologies are performing globally and within individual regions.

• eCommerce Data Tracking: The platform tracks over 2,500 eCommerce technologies and 2 billion unique products across 26 million websites. This data includes exportable attributes such as estimated spend, revenue, employee count, and social media presence.

• Internet Technology Trends: Users can monitor weekly changes in technology usage across the web. The historical data, which starts from January 1985, provides a unique look at the evolution of internet technologies like CMS, hosting, and advertising.

• Comprehensive Technology Profiling: BuiltWith identifies a wide range of technical details, including Content Delivery Networks (CDN), SSL certificates, and web server types like nginx or Apache. It even detects specific versions of platforms, such as WordPress 6.8 or 6.9.

• JavaScript and Widget Detection: The profiler uncovers specific JavaScript libraries like React, jQuery, and core-js, as well as widgets such as WPForms, hCaptcha, and Google Tag Manager. This level of detail is essential for understanding the functional components of a site.

• CRM Integrations and API Access: For those who need to integrate technology data into their existing workflows, BuiltWith provides native CRM integrations and API access. This allows for the automated syncing of technology profiles with lead management systems.

• Browser Extensions for Quick Lookups: A Chrome browser extension is available to provide easy and quick lookups for any website currently being visited. This allows users to access technology profiles without leaving their current tab.

• AI Training Data Identification: The tool identifies if a website is part of the Common Crawl dataset, which is frequently used to train AI Large Language Models (LLMs). It also provides popularity metrics within this dataset, such as Top 50m or Top 100m Page Rank status.

BuiltWith Technology Lookup Target Users & Use Cases

BuiltWith is primarily used by sales professionals, marketing teams, and market researchers who need deep technical insights into the web. It also serves as a data source for hedge funds and academic institutions like Harvard and MIT for benchmarking and technical leadership indicators. Use cases include:

• Sales Prospecting: Identifying companies that use specific eCommerce platforms like Shopify or Magento to offer complementary services.

• Market Research: Analyzing the market share of analytics tools like Google Analytics 4 or Klaviyo within a specific country.

• Competitive Analysis: Auditing the technology stack of competitors to understand their hosting, CDN, and marketing automation choices.

• Lead List Creation: Generating a list of high-traffic websites in a specific vertical that are currently using outdated CMS versions.

• AI Research: Verifying if a site's content has likely been used for training AI models by checking its presence in the Common Crawl dataset.

• Cyber Risk Auditing: Using the technology profile to assess the technical infrastructure and potential risks associated with a web property.

• Trend Monitoring: Tracking the weekly adoption rates of new web frameworks or payment processors like Stripe.

• Customer Segment Research: Identifying new segments by looking for sites that have recently added specific technologies like WooCommerce or Yoast SEO.

How to Get Started with BuiltWith Technology Lookup

1. Sign up for a free account on the platform to begin accessing basic technology profiles.
2. Install the Chrome browser extension to perform quick technology lookups on any site while browsing.
3. Enter a domain name into the search bar to view a comprehensive profile of its live and historical technologies.
4. Use the lead generation tool to create a free lead list by filtering for specific technologies and locations.

Frequently Asked Questions About BuiltWith Technology Lookup

• Is BuiltWith free? The tool offers a free signup option and a free browser extension for basic lookups and lead list creation.

• What technologies does it track? BuiltWith tracks over 109,000 technologies, including CMS, analytics, hosting, advertising, and eCommerce platforms.

• How far back does the historical data go? Technology trends data is available as far back as January 1985 for many internet technologies.

• Does it integrate with CRMs? Yes, the platform provides CRM integrations to allow sales teams to sync technology data directly with their lead lists.

• Can it identify mobile compatibility? Yes, the tool detects code that supports iPhone and mobile content, including viewport meta tags and mobile web clips icons.

Bottom Line: Should Content Creators Choose BuiltWith Technology Lookup?

BuiltWith Technology Lookup is an essential tool for anyone needing to understand the technical DNA of the internet. For sales and marketing professionals, it provides the intelligence necessary to find prospects and tailor conversations based on validated technology adoption. The ability to track over 109,000 technologies and access historical data since 1985 offers a level of depth that is highly valuable for market analysis. While it is a sophisticated tool used by major institutions like the Financial Times and Wall Street Journal, it remains accessible to individual creators through its free browser extension and basic lookup features. It is a recommended choice for those who want to gain a competitive edge by knowing exactly what technologies their prospects and competitors are using.