Archive

Brief Overview of Archive

Archive is an influencer marketing platform designed to automate the collection and management of user-generated content (UGC). The primary problem it solves is the manual, time-consuming process of tracking influencer campaigns and sifting through social media to find tagged content. By providing a centralized and automated system, it helps brands organize their UGC library, discover valuable assets, and measure campaign performance. The platform's core technology relies on social listening and an AI-powered search engine called Super Search, which understands natural language and visual cues. This makes it a powerful UGC management solution for brands looking to leverage creator content more efficiently. Archive is built to track campaigns live, providing real-time data and reports to inform marketing strategies.

Archive Key Features for Content Creators

• Live Campaign Dashboards: Users can create custom dashboards to monitor influencer campaigns from start to finish. The setup process is straightforward, requiring only a creator list, a date range, and relevant hashtags to begin tracking.
• Automated Content Collection: The platform automatically pulls in campaign-specific content as it is posted in real time. This eliminates the need for manual monitoring of social media feeds and notifications.
• AI-Powered Super Search: A standout feature that allows users to find specific UGC instantly. The AI understands natural language, allowing for searches using full phrases like “happy child unboxing a toy.”
• Visual Search Capability: Super Search can also analyze images. Users can upload a reference photo—such as a top-performing ad creative or a product shot—and the system will find visually similar content within the UGC library.
• Real-Time Analytics and Reporting: Dashboards provide live statistics on campaign performance. This allows marketers to measure results immediately and make data-driven decisions without waiting for manual reports.
• Creator Oversight: The tool helps manage relationships with creators by tracking content from both paid partnership deals and organic UGC generated through product gifting programs.
• Shareable Dashboard Links: To ensure team alignment, users can generate public links to their live campaign dashboards. This gives team members, executives, or agency partners direct visibility into a campaign's progress.
• Content Curation: Marketers have full control over the content displayed in their campaign dashboards. It is possible to manually add posts if a creator forgets a tag or remove content that doesn't fit, with the removed assets still being saved in the main library.
• Advanced UGC Organization: Beyond search, the platform offers filters and custom views to help organize the UGC library. This makes it easier to surface the right content for different marketing channels or campaigns.
• Social Listening for Short-Form Video: Archive includes a social listening component specifically geared toward short-form video, enabling brands to monitor this critical content format effectively.

Archive Target Users & Use Cases

Archive is built for professionals who manage influencer marketing and user-generated content for consumer brands. Its features are particularly beneficial for influencer marketing managers, PR directors, social media managers, and marketing agencies that handle campaigns at scale.

• Primary creator types: The platform is used by marketing teams at fast-growing consumer brands, from startups to established names like Allbirds and Fabletics.
• Experience level: The tool is suited for experienced marketers who need to automate workflows, track ROI, and report on campaign performance to leadership.
• Team size: It accommodates both individual managers and larger teams or agencies, especially with features like shareable live dashboards for stakeholder visibility.

Specific use cases for Archive include:

• Launching a new product and tracking all influencer and customer posts using a specific hashtag.
• Running a product seeding campaign and automatically collecting all resulting UGC to measure its impact.
• Using the AI Super Search to find videos of customers using a product in a specific setting for a new ad campaign.
• Uploading a top-performing ad creative to find visually similar UGC to test in future campaigns.
• Creating a live dashboard for a holiday campaign to share real-time results with the executive team.
• Building a curated library of high-quality UGC that can be repurposed for social media, email marketing, or website content.
• Monitoring mentions and tags to discover emerging micro-influencers and brand advocates.
• Saving significant time and resources by automating the manual process of screenshotting, saving, and organizing tagged content.

How to Get Started with Archive

Setting up a new campaign dashboard within Archive is a direct process designed to start tracking content quickly. The initial steps are completed in just a few clicks.

1. Upload a Creator List: Begin by providing the platform with a list of the influencers or creators participating in the campaign.
2. Define the Campaign Timeline: Set a specific date range to ensure the dashboard only tracks content posted within the campaign's active period.
3. Choose Hashtags: Input the relevant campaign hashtags that the platform will monitor across social media.

Frequently Asked Questions About Archive

• Can Archive track campaigns in real time? Yes, the Campaign Dashboards are designed to track content, stats, and metrics live as the campaign unfolds, providing immediate performance insights.
• How does the UGC search function work? Archive uses an AI-powered feature called Super Search. It can find content based on natural language text queries (single words or full sentences) or by uploading a reference image to find visually similar assets.
• Do influencers need an Archive account to be tracked? No. A key benefit is that the platform can track influencer content without requiring the creators to sign up or connect to Archive, which simplifies the process at scale.
• Is it possible to share campaign data with people outside the platform? Yes, users can generate and share public links to live campaign dashboards, giving teams, managers, or agencies direct access to view real-time results.
• What kind of content does the platform track? The platform focuses on collecting user-generated content and influencer posts from social media, with a specialized social listening feature for short-form video.
• Can I control which content appears in a campaign report? Yes, users have control to manually add posts that were missed or remove posts that do not fit the campaign's aesthetic. Removed posts are not deleted but are saved in the main library for future use.

Bottom Line: Should Content Creators Choose Archive?

For brand marketers, influencer marketing managers, and agencies responsible for managing UGC and creator campaigns, Archive presents a compelling solution. The platform's main advantages lie in its powerful automation, which drastically reduces the manual effort required to collect, organize, and track content. The real-time Campaign Dashboards provide immediate, actionable insights into performance, while the AI-powered Super Search is a significant time-saver for finding specific creative assets.

Based on its feature set, Archive is highly recommended for brands that rely heavily on influencer marketing and UGC as core components of their growth strategy. It effectively addresses the operational challenges of managing content at scale, allowing marketing teams to focus on strategy and creative execution rather than manual data collection. The platform delivers a clear value proposition by streamlining workflows, providing accurate performance metrics, and unlocking the full potential of a brand's user-generated content library.