Arcade Software

Brief Overview of Arcade

Arcade is a software platform designed for creating AI-powered interactive demos without requiring technical or creative resources. The tool addresses the limitations of passive video content by enabling teams to build engaging, hands-on product stories that viewers can interact with directly. This multistreaming solution for product showcasing helps marketing, sales, and product teams more effectively communicate value and drive user action. The core technology involves recording a product workflow, which the software automatically stitches together into editable, step-by-step interactive guides. Users can capture content via a Chrome extension or a desktop application, which also supports mobile screen recording. The median time to publish a demo is just six minutes, positioning Arcade as a rapid content creation workflow tool for producing high-quality, interactive assets.

Arcade Key Features for Content Creators

• No-Code Demo Recording: Users can capture product workflows using a Chrome extension or desktop app. The software automatically stitches screen captures and actions together into a sequence of steps, forming the foundation of the interactive demo.

• AI-Powered Assistant (Avery): Arcade includes an AI helper named Avery that automates several creation tasks. Avery can generate hotspot copy, write tailored CTAs and forms based on a selected tone (e.g., Sales or Marketing), and remove background noise and silences from camera recordings for studio-quality audio.

• Multi-Platform Capture: The platform supports recording from multiple sources. Beyond standard browser capture, the desktop app allows for area selection recording and native mobile screen recording by plugging in a device.

• Interactive Editing Studio: The builder provides extensive customization options. Users can add hotspots, callouts, branching logic, and custom variables to personalize the viewer experience. The editor also includes features like pan & zoom, video trimming, and a timeline view for precise control.

• Voiceover and Audio Options: Creators can add voiceovers using several methods, including AI-generated synthetic voiceovers (with support for over 40 languages), audio-only recordings, or by uploading existing audio files. An integration with ElevenLabs allows users to bring their own API key for custom and cloned voices.

• Versatile Sharing and Embedding: Completed demos can be distributed in multiple ways. They can be embedded directly onto a website, shared via custom links, or organized into a custom landing page called an Arcade Room. Demos can also be exported as a GIF or video for use on social media.

• Analytics and Insights: The platform includes built-in analytics to track performance. Teams can identify viewers, understand engagement patterns, and filter Arcades by view counts to see which content is most popular.

• Team Collaboration and Management: Arcade is built for teams, offering features like Creator roles for controlled publishing, admin controls to manage users, and the ability to export a full list of workspace members. The new home experience helps teams browse content and track performance.

• Chapters and Collections: To organize longer or related demos, users can group them into Collections or break down a single demo into navigable Chapters. This helps create more structured and comprehensive product tours.

• Versioning and Step-by-Step Export: A beta feature allows for versioned Arcades, enabling teams to make changes behind the scenes and publish updates only when ready. Additionally, any Arcade can be exported as a step-by-step guide with text and screenshots for documentation or help centers.

Arcade Target Users & Use Cases

Arcade is designed for a variety of teams across an organization, from solo creators to enterprise-level departments. Its no-code, rapid creation process makes it accessible to users without technical expertise who need to create polished product content.

• Primary Creator Types: The tool is ideal for Marketing, Product, Sales, Pre-sales, Customer Success, and Enablement teams within SaaS and software companies.

• Experience Level: The platform is suitable for all experience levels, from beginners looking for an easy-to-use builder to advanced users who can leverage integrations and detailed analytics.

• Team Size: Arcade supports both individual creators and large teams, with features like workspaces, user roles, and collaborative tools designed for scale.

• Specific Use Cases:

  • Creating on-brand interactive demos for marketing websites to drive leads.
  • Developing personalized sales leave-behinds to accelerate sales cycles.
  • Building in-app product tours to improve user onboarding and feature adoption.
  • Producing training materials for internal enablement.
  • Showcasing new features in changelogs and blog posts.
  • Gathering user feedback on new product concepts before development.
  • Creating scalable customer support guides to reduce ticket volume.
  • Converting existing video demos into interactive experiences.

• Content Types: The primary content type is an interactive, step-by-step product demo. These can be shared as live embeds, direct links, or exported as GIFs and videos for social media and other channels.

How to Get Started with Arcade

The workflow for creating content with Arcade is designed to be fast and straightforward. Users can build and publish a new demo in a few simple steps.

1. Record Your Flow: Install the Chrome extension or download the desktop app. Use it to record your screen as you click through a product workflow. The app automatically captures each step.
2. Edit and Enhance: In the Arcade editor, customize the demo. Add hotspots to guide users, insert callouts with explanatory text, record or generate a voiceover, and apply branding elements to maintain consistency.
3. Share and Embed: Once the demo is complete, click the share button. You can embed the Arcade on your website, share a custom link with prospects, or export it as a GIF or video for social media.
4. Analyze Performance: After sharing, use the analytics dashboard to see who is viewing your demo, how they are engaging with it, and which steps are most effective at driving action.

Frequently Asked Questions About Arcade

Is there a free way to use Arcade? Yes, Arcade offers a way to get started for free. The homepage prominently features buttons to "Sign up for free" and "Get started for free," allowing users to begin creating demos without an initial payment.

How are demos created in Arcade? Demos are created by recording your screen with either the Arcade Chrome extension or the desktop app. The software automatically captures your actions and organizes them into an editable, step-by-step interactive format.

Can Arcade record more than just a web browser? Yes. While the Chrome extension is designed for browser-based recording, the Arcade desktop app can capture specific areas of your screen and also supports native mobile screen recording when you connect a device.

Does Arcade have AI features? Yes, Arcade incorporates an AI assistant named Avery. It can automatically generate hotspot copy, enhance audio quality by removing silences and background noise, and tailor content based on a selected tone for marketing or sales purposes.

Can I customize the look and feel of my demos? Absolutely. The editor allows for extensive customization, including adding on-brand elements, hotspots, callouts, branching logic, chapters, and custom fonts for enterprise customers to ensure demos align with brand guidelines.

Bottom Line: Should Content Creators Choose Arcade?

Arcade is an excellent choice for any team or creator looking to produce interactive and engaging product demos quickly and without needing to write code. Its primary advantage is its ability to transform standard screen recordings into compelling, self-guided tours that achieve significantly higher engagement than passive video content. For marketing and sales teams, the platform provides a powerful tool to drive conversions and shorten sales cycles. For product and success teams, it offers a scalable way to improve user onboarding, announce features, and provide support.

The inclusion of AI-powered features like automated copy and audio enhancement streamlines the content creation workflow, while robust analytics provide actionable insights into viewer behavior. With flexible recording options, including a desktop app and mobile capture, Arcade is a versatile solution for showcasing software on any platform. For organizations aiming to tell better product stories and drive action, Arcade provides a comprehensive and user-friendly platform to achieve those goals.