2Checkout

Brief Overview of 2Checkout

2Checkout is an all-in-one monetization platform designed to handle the complexities of global digital commerce. Its primary purpose is to enable merchants to sell products, services, and subscriptions to customers anywhere in the world by simplifying the online payment processing workflow. The platform addresses the significant challenges businesses face when expanding internationally, such as managing multiple currencies, offering local payment methods, and navigating global tax and compliance regulations. With a client base of over 20,000 companies, it serves businesses ranging from startups to large enterprises.

The core of the 2Checkout platform is its modular design, which allows businesses to select specific packages and features that align with their current needs and scale up as they grow. This approach provides flexibility for selling physical goods, digital products, or running a subscription-based model. By offering a comprehensive monetization solution that includes everything from payment acceptance to churn prevention and financial services, 2Checkout helps businesses accelerate their time to market and focus on growth rather than backend operational complexities.

2Checkout Key Features for Content Creators

• Modular Monetization Platform: The platform is built with a modular design, allowing businesses to choose from distinct components like Global Payments, Digital Commerce, Subscription Billing, and Global Tax & Financial Services. This structure enables companies to tailor the solution to their specific needs and add capabilities as they expand.

• 2Sell Package: This package provides all the necessary tools to sell physical or digital goods both domestically and internationally. It facilitates quick setup to begin selling in over 200 countries and territories and integrates with more than 120 shopping carts.

• 2Subscribe Package: Focused on recurring revenue, this package is designed to grow customer lifetime value and improve retention for subscription-based businesses. It includes tools for managing the entire subscription lifecycle, from accepting recurring payments to preventing customer churn.

• 2Monetize Package: An all-in-one solution specifically built for selling digital goods globally. This package handles the complexities of international sales, such as global tax and regulatory compliance, including VAT, allowing businesses to grow their digital commerce revenue streams without administrative headaches.

• Global Payment Processing: 2Checkout enables merchants to accept payments from buyers worldwide. The platform supports over 45 payment methods, including standard credit cards, PayPal, and various regional options, as well as transactions in 100 billing currencies.

• Localized Buying Experience: To increase conversion rates, the platform provides a localized experience for global customers. This includes checkout pages available in over 30 languages and displaying prices in local currencies, which helps reduce cart abandonment.

• Merchant of Record (MoR) Model: Businesses can operate under the 2Checkout MoR model, where 2Checkout acts as the seller on their behalf. In this model, 2Checkout takes full responsibility for global payment processing, sales tax management, invoicing, and compliance, significantly reducing the administrative burden on the merchant.

• Revenue Recovery Tools: The platform includes a suite of tools designed to recover revenue and reduce churn. Features like Account Updater, Dunning Management, and active churn prevention tools help manage subscription renewals and failed payments effectively.

• Risk Management and Fraud Protection: Security is a core component of the platform. It includes fraud management, 3D Secure, dispute handling, and chargeback management to protect businesses from financial losses and ensure secure transactions.

• Flexible Payouts: Merchants receive their earnings through several convenient methods, including wire transfer, ACH, PayPal, and Payoneer. Payouts are available in multiple currencies, primarily USD, EUR, and GBP, with others available upon request.

2Checkout Target Users & Use Cases

2Checkout is a versatile platform built for a wide range of businesses, from startups to Fortune 500 companies, that are engaged in online commerce. Its modular design caters to different needs and scales, making it suitable for companies at various stages of growth. The platform is particularly valuable for internal teams responsible for driving business growth and maintaining operational efficiency.

• Primary User Roles: The platform is designed to support various roles within an organization, including Executive Owners focused on profitability and scale, Finance teams needing clear revenue reporting and compliance, Sales & Marketing professionals aiming to improve leads and revenue, Payments Directors working to increase authorization rates, eCommerce Managers creating frictionless customer experiences, and Developers & IT who require a flexible and secure system.

• Experience Level: The platform serves users of all experience levels. The straightforward setup and clear pricing of the 2Sell plan are accessible for beginners, while the comprehensive features of 2Monetize and the custom solutions of the 4Enterprise plan cater to experienced, high-volume businesses with complex needs.

• Use Cases:

  • Launching a new eCommerce store to sell physical or digital products in over 200 countries.
  • Managing a subscription-based business by automating recurring billing, upgrades, and renewals.
  • Selling software or digital goods internationally without managing VAT and sales tax compliance.
  • Expanding an existing online business into new global markets by offering localized payment methods and currencies.
  • Reducing involuntary churn and recovering failed payments with automated revenue recovery tools.
  • Integrating a robust payment gateway with one of over 120 existing shopping cart platforms.
  • Offloading the complexities of invoicing, compliance, and financial reporting to a Merchant of Record.

• Content Types: The platform is equipped to handle sales for physical goods, digital goods, one-time services, and recurring subscriptions.

Frequently Asked Questions About 2Checkout

• Is there a different pricing per country? The transaction fees are the same worldwide. However, an additional 2% cross-border fee applies in specific countries for payments accepted from shoppers outside your home country.

• Can I choose any package from the list? The 2Sell and 2Subscribe packages can be used for any type of product, whether physical or digital. The 2Monetize package is designed exclusively for merchants who sell digital goods.

• Is there any setup fee? There are no setup fees or hidden charges for services like fraud protection or recurring payments. Merchants only pay for what they use. A fee may apply for advanced professional services if you require dedicated support for setup.

• Do the prices apply to all payments methods? The standard pricing applies to common payment methods like credit cards and PayPal. Advanced and localized payment methods, such as Boleto Bancario, may have separate price points.

• Are there any products that are prohibited to sell? Yes, 2Checkout maintains guidelines on products that are prohibited or restricted from being sold through its platform. A complete list of these products is available for review.

• What payment methods does 2Checkout support? The platform supports over 45 payment methods. This includes standard options like credit/debit cards and PayPal, as well as various regional payment methods and online wallets, depending on your chosen plan and country.

Bottom Line: Should Content Creators Choose 2Checkout?

2Checkout is an excellent choice for businesses and creators who want to sell products, services, or subscriptions on a global scale. The platform is particularly well-suited for merchants looking to simplify the immense complexities of international commerce. Its modular structure allows businesses to start with a simple payment processing solution and scale up to a full-fledged monetization engine as their needs evolve.

The primary advantage of 2Checkout is its all-in-one nature, especially its Merchant of Record model, which offloads the burden of tax collection, compliance, and invoicing. This allows creators and businesses to focus on product development and marketing instead of administrative tasks. The extensive global reach, with support for over 200 countries, 100 currencies, and 45+ payment methods, provides the necessary tools to create a truly localized and frictionless buying experience for customers anywhere.

While the most comprehensive features, such as global tax handling and access to all payment methods, are part of the higher-tier 2Monetize plan, the platform's tiered approach ensures there is a viable entry point for smaller businesses. For any creator or company aiming to build a global revenue stream, 2Checkout offers a powerful and scalable solution to manage and grow their online sales.