Jul 21, 2025 • 1 min read
Using Social Media as Website Traffic Funnels with Octopus Tentacle Strategy
Use the Octopus Tentacle Strategy to drive social media traffic to your website hub for complete audience control and detailed analytics tracking.
What is the strategic value?
Protects against platform dependency by centralizing audience data on your website. Provides complete analytics control, detailed user behavior tracking, and enables personalized marketing based on actual engagement patterns rather than platform limitations.
Why does the tactic work?
Multiple platforms increase discovery opportunities while website control enables precise retargeting. Deep analytics reveal user intent and behavior patterns that social platforms don't share, allowing for highly targeted follow-up campaigns.
How to implement it?
Build a website foundation with analytics tracking. Create accounts on 3-5 platforms with consistent branding. Design every social post with clear CTAs directing to your site. Track user journeys and segment audiences based on website behavior for targeted messaging.
Deep dive: The Octopus Tentacle Strategy: How B2B Marketers Transform Social Media Into Traffic Funnels to learn more about this strategy.