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Sep 26, 2025 • 1 min read

Content Creation

Research Brand Performance in Ad Library Before Creating UGC Content

Research brand performance in Facebook Ad Library before creating UGC content to understand proven styles and increase content approval rates.

What is the strategic value?

Enables creators to reverse-engineer successful brand content styles without extensive briefings. By analyzing Facebook Ad Library, creators understand preferred energy levels, messaging approaches, and visual styles, leading to better-aligned UGC that matches proven performance patterns.

Why does the tactic work?

Brands invest in ads that convert, so Ad Library reveals their most effective content DNA. This intelligence eliminates guesswork about tone, style, and messaging preferences. Creators can match proven formulas rather than experimenting blindly, increasing approval rates.

How to implement it?

  1. Search Facebook Ad Library for your client brand
  2. Filter for video ads currently running
  3. Analyze 3-4 examples noting creator energy, speaking style, and messaging tone
  4. Document visual elements and content structure
  5. Mirror these proven approaches in your UGC creation

Deep dive: How to Research Facebook Ad Library for Brand-Aligned Content to learn more about this tactic